Brand Manager

jobs.sportstechgroup.org- JobBoard; Birmingham; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An exciting opportunity awaits at a dynamic drinks company looking for a Brand Manager to spearhead brand growth and strategy. This role offers the chance to make a significant impact within a fast-paced environment, where you'll manage a portfolio of drinks brands and drive market penetration. If you thrive on autonomy and want to escape corporate culture, this hybrid position allows for flexibility while ensuring you engage with your brands and attend key events. Join a forward-thinking team and help shape the future of the brand portfolio with your innovative ideas and marketing expertise.

Qualifications

• 3+ years' brand management or marketing experience.
• Experience leading brand growth activities from start to finish.

Responsibilities

• Manage multiple drinks brands within the portfolio.
• Develop insights into trends and consumers for brand strategy.
• Lead external agency relationships and manage marketing budgets.

Skills

Brand Management

FMCG Marketing

Market Analysis

Retail Shopper Marketing

Communication Mix

Education

Bachelor's degree in relevant subjects

Job description

This is an opportunity to join our rapidly evolving drinks business with exciting expansion plans and ambitions in place to drive growth through our brand portfolio.

We are seeking a commercially-minded Brand Manager, with proven brand building experience in leading end-to-end brand growth activity.The right person for the role will be expected to lead brand strategy in line with the portfolio objectives, and to drive market penetration by unlocking new opportunities for their brands.

If you want a change from corporate culture, and you thrive on autonomy, independence, getting stuck in and making a tangible difference, then this is the role for you.

Key Responsibilities

· A proven brand builder, with experience leading a brand through growth activity, beginning to end.

· Management of a number of drinks brands within the Aston Manor portfolio

· Develop knowledge and insight into trends, competitors and consumers to shape EPD/NPD and respond to changing markets.

· Lead the relationship with external agencies

· Manage the Marketing budget for the brand.

· Ensure marketing initiatives deliver long term, margin enhancing growth for the brand.

Experience

· Significant FMCG brand marketing experience

· Ideally: experience with the full communication mix, notably retail shopper marketing & traditional media.Experience within soft drinks and/or alcohol market desirable.

Qualifications

• Bachelor's degree or equivalent in relevant subjects
• 3+ years' brand management or marketing experience

This is a hybrid role, with a minimum of 2 days a week at our Head Office in Birmingham - core day is a Tuesday. You will be required to represent your brands and attend Trade Shows and other Customer & Consumer events throughout the year, alongside the the rest of the Commercial team.