Brand & Content Lead for Growth & Innovation

Northeastern Retail Lumber Association; Manchester; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

25 days annual leave

Birthday day off

Pension scheme

Life assurance

Health and wellbeing benefit (EAP &/Bh

Sick pay

Cycles and season ticket loans

NRLA membership

Non-contractual bonus scheme

Enhanced maternity/paternity pay

Job summary

NRLA in the UK seeks a creative Head of Brand and Content to lead brand strategy and content across the business. You will shape identities, ensure consistency and guide cross-functional teams to deliver compelling, on-brand communications.

You will manage a small design team, liaise with external agencies, plan activity and campaigns, and use data to optimise performance. The role blends strategic leadership with hands-on delivery in a fast-paced, member-focused organisation.

Qualifications

• Qualification in Marketing, Communications, Journalism, Business, or a related field.
• Excellent communication, influencing and collaboration skills
• Strong collaboration and influencing skills across departments
• Experience leading brand and content strategies
• Experience managing design teams and external agencies

Responsibilities

• Own evolution of brand and sub-brand identities and ensure resonance with target audiences.
• Partner with retention, acquisition and product teams to ensure brand consistency across channels.
• Create strategic propositions to deliver the content strategy across NRLA products and market.
• Lead design team and oversee content creation aligned with brand voice.
• Plan activity governance and end-to-end processes across the business.
• Lead quarterly content planning meetings and prioritise content across departments.
• Coordinate cross-channel campaigns to support multi-channel objectives.
• Manage design studio and foster a creative, collaborative environment (team of 2).
• Work with external agencies to ensure high-quality deliverables on time and budget.
• Use data/analytics to track performance and produce regular competitor content reports.

Skills

Communication

Influencing

Collaboration

Creativity

Data-driven thinking

Project management

Storytelling

Brand development

Budget management

Campaign propositions

Education

Marketing/Communications degree

Job description

NRLA in the UK seeks a creative Head of Brand and Content to lead brand strategy and content across the business. You will shape identities, ensure consistency and guide cross-functional teams to deliver compelling, on-brand communications.

You will manage a small design team, liaise with external agencies, plan activity and campaigns, and use data to optimise performance. The role blends strategic leadership with hands-on delivery in a fast-paced, member-focused organisation.