Brand & Community Leader – Beverages E‑commerce

AB InBev; Greater London; Hybrid; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Holidays & holiday trading options

Pension (up to 8% employer contrib)

Private medical insurance

Parental leave (26 weeks)

Beer allowance

Volunteer days

Life assurance

Charitable giving

Job summary

AB InBev's PerfectDraft UK is seeking a Content & Community Manager to lead our UK content and social community strategy. You will own social channels, craft engaging content, and collaborate with marketing and product teams to elevate the PerfectDraft brand within our community.

In this associate-level role, you will drive campaigns, monitor customer sentiment, analyze engagement data, and help shape a local content roadmap that aligns with global strategy and ecommerce goals.

Qualifications

• Experience creating engaging content across social platforms.
• Proven ability to grow online communities.
• Strong written and verbal communication in English.
• Understanding of ecommerce/beverage industry a plus.
• Analytical mindset with data-driven approach.

Responsibilities

• Own and manage PerfectDraft UK social channels.
• Develop and execute social campaigns to boost engagement.
• Manage community interactions and respond to feedback.
• Lead UK community outreach and partnerships.
• Plan content including blogs, live tastings, and promotions.
• Collaborate with SEO and internal teams.
• Contribute to in-app and on-site content strategy.

Skills

Content creation

Social media management

Community engagement

Communication skills

Data analytics

Strategic planning

Job description

AB InBev's PerfectDraft UK is seeking a Content & Community Manager to lead our UK content and social community strategy. You will own social channels, craft engaging content, and collaborate with marketing and product teams to elevate the PerfectDraft brand within our community.

In this associate-level role, you will drive campaigns, monitor customer sentiment, analyze engagement data, and help shape a local content roadmap that aligns with global strategy and ecommerce goals.