Content & Community Manager, PerfectDraft UK

AB InBev; Greater London; Hybrid; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Holidays & holiday trading options

Pension (up to 8% employer contrib)

Private medical insurance

Parental leave (26 weeks)

Beer allowance

Volunteer days

Life assurance

Charitable giving

Job summary

AB InBev's PerfectDraft UK is seeking a Content & Community Manager to lead our UK content and social community strategy. You will own social channels, craft engaging content, and collaborate with marketing and product teams to elevate the PerfectDraft brand within our community.

In this associate-level role, you will drive campaigns, monitor customer sentiment, analyze engagement data, and help shape a local content roadmap that aligns with global strategy and ecommerce goals.

Qualifications

• Experience creating engaging content across social platforms.
• Proven ability to grow online communities.
• Strong written and verbal communication in English.
• Understanding of ecommerce/beverage industry a plus.
• Analytical mindset with data-driven approach.

Responsibilities

• Own and manage PerfectDraft UK social channels.
• Develop and execute social campaigns to boost engagement.
• Manage community interactions and respond to feedback.
• Lead UK community outreach and partnerships.
• Plan content including blogs, live tastings, and promotions.
• Collaborate with SEO and internal teams.
• Contribute to in-app and on-site content strategy.

Skills

Content creation

Social media management

Community engagement

Communication skills

Data analytics

Strategic planning

Job description

## Content & Community Manager, PerfectDraft UKApply: United Kingdom London: Full time: Posted Today: 30103840Seniority Level: Associate**#Ownership****About PerfectDraft**At Budweiser Brewing Group, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser, Stella Artois, Corona and crafting meaningful moments are what inspire us. We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive, and rewarding future. Turning any challenge into an opportunity.PerfectDraft is the ultimate home Beer experience. Our machine cools beer to a perfectly-chilled consistent temperature. There are more than 40 beers available to serve with PerfectDraft from craft beers to Belgian Classics, Classic German Lagers to fruity brews. All served how the brewer intended.PerfectDraft is at the forefront of ecommerce, technology and brewing. Our strategy has been to launch and grow the PerfectDraft brand, product range and customer base via our own Direct to Consumer eCommerce stores in Europe. We have created a pioneering and sustainable returns loop from breweries to consumers, and back again.**The role:**Leading Content & Community at PerfectDraft UK, you will be responsible for crafting and executing a comprehensive Content & Community strategy to drive high Net Promoter Scores (NPS), foster repeat business, and establish a strong affinity for the PerfectDraft brand within our community. The role involves ownership of social media channels, community outreach, content creation, and collaboration with internal teams to enhance the overall user experience.**Duties & Responsibilities:*** Own and manage all PerfectDraft social media channels (Facebook, Twitter, Instagram, YouTube).* Develop and execute social campaigns to increase engagement and strengthen brand presence.* Manage community interactions, responding to customer questions, comments, and concerns.* Lead UK community outreach and build positive relationships across public communities.* Plan and create varied content, including brewery stories, product launches, blogs, live tastings, social posts, competitions, and promotions.* Collaborate with the central SEO team to align blog and content strategy with SEO objectives.* Develop and execute a local Content & Community roadmap, contributing insights to the global strategy.* Gather and act on customer insights from social channels and external communities.* Partner with internal teams on campaigns, onboarding, Concierge Power Users, and initiatives that improve community engagement.* Own in-app, on-site, content, community outreach, and overall social presence strategy, execution, and resourcing.**Who we’re looking for*** Proven experience in content creation, social media management, and community engagement.* Strong communication and interpersonal skills.* Understanding of e-commerce, particularly in the beverage industry, is a plus.* Ability to analyze data and derive actionable insights.* Strategic thinking with the ability to execute plans effectively.**Benefits & Perks:*** 25 holidays per year + bank holidays & holiday trading options* Pension (up to 8% employer contribution) & income protection* Comprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme)* 26 weeks paid parental leave for eligible primary caregivers* A beer allowance to enjoy our brands* 2 volunteer days a year to support your local community* Life assurance & charitable giving**Why build your career with us**We recruit for mindset, ambition, cultural fit, and growth opportunities. **UNIQUE CULTURE** We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication. **BRANDS EVERYONE LOVES** We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites. **GROWTH OPPORTUNITIES** Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.