Content & Community Manager, PerfectDraft UK

Budweiser Brewing Group (AB InBev); Greater London; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

25 holidays per year

Pension (up to 8% employer contrib)

Private medical insurance

26 weeks parental leave

Beer allowance

Volunteer days

Life assurance

Job summary

Budweiser Brewing Group's PerfectDraft UK leads a comprehensive Content & Community strategy across social channels to boost NPS, drive repeat business, and strengthen brand affinity within our community.

You will own social media, community outreach, and content creation, collaborating with internal teams to improve the user experience and deliver measurable engagement.

Qualifications

• Proven experience in content creation, social media management, and community engagement.
• Strong communication and interpersonal skills.
• Understanding of e-commerce, particularly in the beverage industry, is a plus.
• Ability to analyze data and derive actionable insights.
• Strategic thinking with the ability to execute plans effectively.

Responsibilities

• Own and manage all PerfectDraft social media channels (Facebook, Twitter, Instagram, YouTube).
• Develop and execute social campaigns to increase engagement and strengthen brand presence.
• Manage community interactions, responding to customer questions, comments, and concerns.
• Lead UK community outreach and build positive relationships across public communities.
• Plan and create varied content, including brewery stories, product launches, blogs, live tastings, social posts, competitions, and promotions.
• Collaborate with the central SEO team to align blog and content strategy with SEO objectives.
• Develop and execute a local Content & Community roadmap, contributing insights to the global strategy.
• Gather and act on customer insights from social channels and external communities.
• Partner with internal teams on campaigns, onboarding, Concierge Power Users, and initiatives that improve community engagement.
• Own in-app, on-site, content, community outreach, and overall social presence strategy, execution, and resourcing.

Skills

Content creation

Social media management

Community engagement

Communication skills

Data analysis

Strategic thinking

Job description

About PerfectDraft At Budweiser Brewing Group, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser, Stella Artois, Corona and crafting meaningful moments are what inspire us. We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive, and rewarding future. Turning any challenge into an opportunity.

Seniority Level: Associate

#Ownership

About PerfectDraft At Budweiser Brewing Group, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser, Stella Artois, Corona and crafting meaningful moments are what inspire us. We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive, and rewarding future. Turning any challenge into an opportunity.

PerfectDraft is the ultimate home Beer experience. Our machine cools beer to a perfectly-chilled consistent temperature. There are more than 40 beers available to serve with PerfectDraft from craft beers to Belgian Classics, Classic German Lagers to fruity brews. All served how the brewer intended.

PerfectDraft is at the forefront of ecommerce, technology and brewing. Our strategy has been to launch and grow the PerfectDraft brand, product range and customer base via our own Direct to Consumer eCommerce stores in Europe. We have created a pioneering and sustainable returns loop from breweries to consumers, and back again.

The role:

Leading Content & Community at PerfectDraft UK, you will be responsible for crafting and executing a comprehensive Content & Community strategy to drive high Net Promoter Scores (NPS), foster repeat business, and establish a strong affinity for the PerfectDraft brand within our community. The role involves ownership of social media channels, community outreach, content creation, and collaboration with internal teams to enhance the overall user experience.

Duties & Responsibilities:

• Own and manage all PerfectDraft social media channels (Facebook, Twitter, Instagram, YouTube).
• Develop and execute social campaigns to increase engagement and strengthen brand presence.
• Manage community interactions, responding to customer questions, comments, and concerns.
• Lead UK community outreach and build positive relationships across public communities.
• Plan and create varied content, including brewery stories, product launches, blogs, live tastings, social posts, competitions, and promotions.
• Collaborate with the central SEO team to align blog and content strategy with SEO objectives.
• Develop and execute a local Content & Community roadmap, contributing insights to the global strategy.
• Gather and act on customer insights from social channels and external communities.
• Partner with internal teams on campaigns, onboarding, Concierge Power Users, and initiatives that improve community engagement.
• Own in-app, on-site, content, community outreach, and overall social presence strategy, execution, and resourcing.

Who We’re Looking For

• Proven experience in content creation, social media management, and community engagement.
• Strong communication and interpersonal skills.
• Understanding of e-commerce, particularly in the beverage industry, is a plus.
• Ability to analyze data and derive actionable insights.
• Strategic thinking with the ability to execute plans effectively.

Benefits & Perks:

• 25 holidays per year + bank holidays & holiday trading options
• Pension (up to 8% employer contribution) & income protection
• Comprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme)
• 26 weeks paid parental leave for eligible primary caregivers
• A beer allowance to enjoy our brands
• 2 volunteer days a year to support your local community
• Life assurance & charitable giving

Why build your career with us

We recruit for mindset, ambition, cultural fit, and growth opportunities.

UNIQUE CULTURE

We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.

BRANDS EVERYONE LOVES

We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.

GROWTH OPPORTUNITIES

Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.