Content & Community Manager, PerfectDraft UK

Anheuser-Busch; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days holiday + bank holidays

Pension (up to 8% employer)

Private medical insurance

Dental insurance

Gym discounts

Employee Assistance Programme

Parental leave 26 weeks

Beer allowance

Volunteer days

Life assurance

Charitable giving

Job summary

PerfectDraft UK, part of Budweiser Brewing Group, is seeking a Senior Associate to lead content and community strategy. You will own social channels, craft engaging content, and collaborate with internal teams to enhance the user experience across in‑app and on‑site touchpoints.

You will analyze data to drive high NPS, foster repeat business, and build strong brand affinity within our beer community. A strategic, collaborative mindset is essential for success.

Qualifications

• Proven experience in content creation, social media management, and community engagement.
• Strong communication and interpersonal skills.
• Understanding of e‑commerce, especially in beverage/retail, is a plus.
• Ability to analyze data and derive actionable insights.
• Strategic thinking with the ability to execute plans.

Responsibilities

• Own and manage all PerfectDraft social media channels (Facebook, X, Instagram, YouTube).
• Develop and execute social campaigns to increase engagement and brand presence.
• Manage community interactions, respond to questions and comments.
• Lead UK community outreach and build positive relationships across public communities.
• Plan and create content including brewery stories, launches, blogs, live tastings and promotions.
• Collaborate with the SEO team to align content with SEO objectives.
• Develop a local Content & Community roadmap and feed insights to global strategy.
• Gather customer insights from social and communities and act on them.
• Partner with internal teams on campaigns and onboarding to improve engagement.
• Own in-app, on-site, content and overall social presence strategy and resourcing.

Skills

Content creation

Social media management

Community engagement

Data analysis

Strategic thinking

Stakeholder collaboration

Tools

Facebook

Instagram

Twitter/X

YouTube

Job description

Seniority Level: Associate#OwnershipAbout PerfectDraftAt Budweiser Brewing Group, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser, Stella Artois, Corona and crafting meaningful moments are what inspire us. We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive, and rewarding future. Turning any challenge into an opportunity.PerfectDraft is the ultimate home Beer experience. Our machine cools beer to a perfectly-chilled consistent temperature. There are more than 40 beers available to serve with PerfectDraft from craft beers to Belgian Classics, Classic German Lagers to fruity brews. All served how the brewer intended.PerfectDraft is at the forefront of ecommerce, technology and brewing. Our strategy has been to launch and grow the PerfectDraft brand, product range and customer base via our own Direct to Consumer eCommerce stores in Europe. We have created a pioneering and sustainable returns loop from breweries to consumers, and back again.The role:Leading Content & Community at PerfectDraft UK, you will be responsible for crafting and executing a comprehensive Content & Community strategy to drive high Net Promoter Scores (NPS), foster repeat business, and establish a strong affinity for the PerfectDraft brand within our community. The role involves ownership of social media channels, community outreach, content creation, and collaboration with internal teams to enhance the overall user experience.Duties & Responsibilities:Own and manage all PerfectDraft social media channels (Facebook, Twitter, Instagram, YouTube).Develop and execute social campaigns to increase engagement and strengthen brand presence.Manage community interactions, responding to customer questions, comments, and concerns.Lead UK community outreach and build positive relationships across public communities.Plan and create varied content, including brewery stories, product launches, blogs, live tastings, social posts, competitions, and promotions.Collaborate with the central SEO team to align blog and content strategy with SEO objectives.Develop and execute a local Content & Community roadmap, contributing insights to the global strategy.Gather and act on customer insights from social channels and external communities.Partner with internal teams on campaigns, onboarding, Concierge Power Users, and initiatives that improve community engagement.Own in-app, on-site, content, community outreach, and overall social presence strategy, execution, and resourcing.Who we’re looking forProven experience in content creation, social media management, and community engagement.Strong communication and interpersonal skills.Understanding of e-commerce, particularly in the beverage industry, is a plus.Ability to analyze data and derive actionable insights.Strategic thinking with the ability to execute plans effectively.Benefits & Perks:25 holidays per year + bank holidays & holiday trading optionsPension (up to 8% employer contribution) & income protectionComprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme)26 weeks paid parental leave for eligible primary caregiversA beer allowance to enjoy our brands2 volunteer days a year to support your local communityLife assurance & charitable givingWhy build your career with usWe recruit for mindset, ambition, cultural fit, and growth opportunities.UNIQUE CULTUREWe are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.BRANDS EVERYONE LOVESWe are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.GROWTH OPPORTUNITIESOur people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.#LI-BudweiserUK&I