Brand Communications & Activation Manager

Michael Page; Sulham; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Michael Page is partnering with a leading premium consumer brand to recruit a Brand Communications & Activation Manager. This newly created role sits at the heart of brand, communications, digital and shopper activation, with hybrid working 2 days in the office.

Reporting to the Head of Marketing, you will translate brand strategies into consumer communications, manage content and activation projects, and liaise with cross-functional teams to deliver campaigns across digital and retail channels.

Qualifications

• Experience developing consumer-facing communications
• Strong project management and organisational skills
• Experience working cross-functionally with multiple stakeholders
• Excellent written communication and copywriting abilities
• Experience delivering activation, campaign or shopper marketing initiatives
• Commercial mindset and strong attention to detail
• Ability to influence, coordinate and drive projects forward

Responsibilities

• Developing and executing brand communication plans
• Creating compelling consumer-facing content and messaging
• Managing website copy and product content
• Leading photography and content creation projects
• Driving shopper marketing and retail activation initiatives
• Briefing and coordinating internal and external stakeholders
• Working closely with digital marketing teams to bring campaigns to life
• Managing multiple projects simultaneously and ensuring delivery against deadlines
• Supporting the creation of engaging consumer experiences across digital and retail channels

Skills

Consumer communications

Project management

Cross-functional collaboration

Copywriting

Activation campaigns

Attention to detail

Influence & coordination

Job description

We're partnering with a leading premium consumer brand to recruit a Brand Communications & Activation Manager. This is a unique opportunity to join a collaborative marketing team in a newly created role that sits at the heart of brand, communications, digital and shopper activation.

Client Details

You’ll have the opportunity to work across well-loved consumer brands, partnering closely with Digital, Commercial and Marketing teams to bring campaigns and communications to life.

Description

Reporting into the Head of Marketing, you'll be responsible for translating brand strategies into compelling consumer communications and activation programmes.

Acting as the bridge between brand, digital and commercial teams, you'll drive projects forward, manage communications activity and ensure campaigns are delivered effectively across the consumer journey.

Key responsibilities include:

• Developing and executing brand communication plans
• Creating compelling consumer-facing content and messaging
• Managing website copy and product content
• Leading photography and content creation projects
• Driving shopper marketing and retail activation initiatives
• Briefing and coordinating internal and external stakeholders
• Working closely with digital marketing teams to bring campaigns to life
• Managing multiple projects simultaneously and ensuring delivery against deadlines
• Supporting the creation of engaging consumer experiences across digital and retail channels

Profile

You’ll likely bring:

• Experience developing consumer-facing communications
• Strong project management and organisational skills
• Experience working cross-functionally with multiple stakeholders
• Excellent written communication and copywriting abilities
• Experience delivering activation, campaign or shopper marketing initiatives
• A commercial mindset and strong attention to detail
• The ability to influence, coordinate and drive projects forward

Job Offer

This is an exciting opportunity to step into a highly visible role with genuine breadth, combining communications, content, activation and project leadership. Hybrid working 2 days in the office