Brand & Channels Strategy Lead

OFG Education; Manchester; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Life Assurance

Pension scheme

Your Wellbeing Matters

Flexible Benefits Platform (Vista)

Hundreds UK and international discount

Cycle to Work Scheme & Electric Car

Critical illness cover

Family Growth Support

Job summary

OFG Education invites applications for Senior Marketing Manager, Brand and Channels. You will act as the brand guardian for OFG Education, owning guidelines, message house and brand architecture, and you will support regional teams with local brand positioning and propositions.

You will also sit as the Group's brand expert, ensuring consistency across partners, government and the wider education sector, and collaborate with PR and Internal Communications to enable schools to apply the brand

Qualifications

• Brand management across multiple brands and markets.
• Strong written and editorial judgment with attention to detail.
• Ability to translate consumer insights into positioning and messaging.
• Experience delivering digital and content strategies across owned channels.
• Stakeholder management with central and regional teams.

Responsibilities

• Lead Group brand strategy, positioning, architecture and guidelines.
• Ensure consistent brand application across all brands and markets.
• Develop regional and school propositions with suitable assets and guidance.
• Oversee website, social media, events and content strategy.
• Align activities with PR and internal communications; drive brand adoption.

Job description

OFG Education invites applications for Senior Marketing Manager, Brand and Channels. You will act as the brand guardian for OFG Education, owning guidelines, message house and brand architecture, and you will support regional teams with local brand positioning and propositions.

You will also sit as the Group's brand expert, ensuring consistency across partners, government and the wider education sector, and collaborate with PR and Internal Communications to enable schools to apply the brand