Senior Marketing Manager, Digital Performance & CRM

OFG Education; Manchester; Hybrid; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Life Assurance

Pension scheme

Wellbeing support

Flexible Benefits Platform (Vista)

Health, wellbeing and insurance

Discounts

Cycle to Work Scheme

Job summary

OFG Education is seeking a Senior Marketing Manager, Digital Performance to lead the group-wide digital standards and optimise marketing tech across CRM, CMS and paid media. You will partner with regional teams to drive enrolment, improve ROI and build data-driven journeys from first contact to enrolment and re-enrolment.

The role blends strategy with hands-on execution during an initial CRM/CMS build, then moves to governance, measurement and continuous improvement across multiple schools and

Qualifications

• Multi-site, multi-brand or international marketing.
• Expertise in CRM, marketing automation and martech.
• Strong analytics, tracking and reporting skills.
• Website, CMS and landing page optimisation.
• Paid media strategy across search, social and display.
• Digital agency management.
• Conversion rate optimisation and lead generation.

Responsibilities

• Digital strategy and standards: Develop and maintain Group-wide digital standards across websites, analytics, tracking, paid media, reporting and marketing automation.
• CRM and marketing automation: Lead marketing requirements for CRM implementation, owning automated parent journeys from initial enquiry through to enrolment and re-enrolment.
• Digital performance and paid media: Monitor digital and campaign performance, establish reporting standards, challenge agency effectiveness and drive improved ROI across regions.
• Website experience and conversion: Improve website performance and enquiry conversion through data, user journey analysis and effective management of web agencies and development partners.
• Data, insight and reporting: Work with regional marketing and BI teams to develop dashboards, generate actionable insights and ensure data protection and consent compliance.
• Regional leadership and capability: Work closely with regional marketing teams to share best practice, develop digital capabilities and drive consistent standards and performance.
• Technology and continuous improvement: Lead marketing input into CRM, CMS and technology roadmaps, support new school integrations and identify opportunities to improve digital effectiveness across the Group.

Skills

CRM

Marketing automation

Analytics & reporting

Website & landing pages

Paid media strategy

Digital agency management

Conversion rate optimization

Power BI

Stakeholder management

Tools

CRM platforms

CMS platforms

Martech tools

Job description

OFG Education is seeking a Senior Marketing Manager, Digital Performance to lead the group-wide digital standards and optimise marketing tech across CRM, CMS and paid media. You will partner with regional teams to drive enrolment, improve ROI and build data-driven journeys from first contact to enrolment and re-enrolment.

The role blends strategy with hands-on execution during an initial CRM/CMS build, then moves to governance, measurement and continuous improvement across multiple schools and