Marketing Manager, Digital Performance

OFG Education; Manchester; On-site; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Life Assurance

Pension scheme

Wellbeing support

Flexible Benefits Platform (Vista)

Discounts

Job summary

OFG Education seeks a Senior Marketing Manager, Digital Performance to set digital standards across schools, guide regional teams and agencies, and drive enrolment growth through CRM, CMS and performance marketing. The role blends strategy with hands-on delivery, moving to governance and optimisation as platforms stabilise.

You will build and optimise parent journeys, track results and ensure compliant data practices, collaborating with regional marketing and BI teams to raise ROI and conversion

Qualifications

• Senior B2C digital marketing experience.
• Multi-site or international marketing experience.
• Experience with CRM, marketing automation and martech.
• Strong analytics, tracking and reporting skills.
• Website and landing page optimisation experience.
• Paid media strategy across search, social and display.
• Experience leading agencies and campaigns.
• Proven CRO and lead generation capabilities.
• Excellent stakeholder management and influence.
• Data-driven decision making.

Responsibilities

• Develop and maintain group-wide digital standards for websites, analytics, tracking, reporting and marketing automation.
• Lead CRM requirements and automated parent journeys from enquiry to enrolment.
• Monitor performance, report standards, and ROI across regions.
• Improve website performance and conversion through data and journey analysis.
• Create dashboards with regional BI teams and ensure data protection.
• Share best practice with regional teams and drive digital capability.
• Contribute to CRM, CMS and technology roadmaps and integrations.

Skills

Senior B2C digital marketing

Multi-site/international marketing

CRM & marketing automation

Analytics & reporting

Websites & landing pages

Paid media strategy

Agency management

CRO & lead generation

Stakeholder management

Data-driven decisions

Tools

Power BI

Job description

The Senior Marketing Manager, Digital Performance is OFG Education's centre of excellence for digital marketing and experience. The role sets the digital standards our school brands work to, agreed with the regional marketing directors, and works with regional marketing teams and their agencies to deliver them: tracking and data, website experience and conversion, marketing automation, paid media effectiveness, and getting the most out of our central marketing technology platforms (CRM & CMS). The role defines how our digital parent journeys are built, tracked, measured and improved, from a parent's first interaction through to enrolment and re-enrolment. Just as importantly, it makes sure the part of the journey parents actually experience is clear, streamlined and frictionless. The result is higher enrolment, more satisfied parents and a lower cost of acquiring each new student. Choosing a school is an expensive, high-consideration decision, made by families over months and many touchpoints, with staff at our schools guiding families at every stage. We are looking for B2C digital experience in this kind of considered, human-to-human journey, rather than high-volume transactional ecommerce. The role is a mix of strategy and hands‑on work, with an initial build period within our new CRM and CMS technology, then moving to governance and optimisation. You'll work with regional marketing teams and their agencies to agree the standards for our digital journeys, support their planning, coaching them and measuring the results.,

• Digital strategy and standards: Develop and maintain Group-wide digital standards across websites, analytics, tracking, paid media, reporting and marketing automation.
• CRM and marketing automation: Lead marketing requirements for CRM implementation, owning automated parent journeys from initial enquiry through to enrolment and re-enrolment.
• Digital performance and paid media: Monitor digital and campaign performance, establish reporting standards, challenge agency effectiveness and drive improved ROI across regions.
• Website experience and conversion: Improve website performance and enquiry conversion through data, user journey analysis and effective management of web agencies and development partners.
• Data, insight and reporting: Work with regional marketing and BI teams to develop dashboards, generate actionable insights and ensure data protection and consent compliance.
• Regional leadership and capability: Work closely with regional marketing teams to share best practice, develop digital capabilities and drive consistent standards and performance.
• Technology and continuous improvement: Lead marketing input into CRM, CMS and technology roadmaps, support new school integrations and identify opportunities to improve digital effectiveness across the Group.

Essential

• Senior B2C digital marketing experience.
• Multi-site, multi-brand or international marketing.
• Expertise in CRM, marketing automation and martech.
• Strong analytics, tracking and reporting skills.
• Website, CMS and landing page optimisation.
• Paid media strategy across search, social and display.
• Digital agency management.
• Conversion rate optimisation and lead generation.
• Strong stakeholder management and influencing skills.
• Data-led decision-making.

Desirable

• CRM, CMS and martech integration experience.
• Education or relationship‑led sector experience.
• International marketing exposure.
• Power BI and dashboarding.
• Data protection and consent management knowledge.

At OFG Education, we believe every student deserves an education designed around who they are. Through high expectations, deep expertise and truly personalised education, we help students realise their potential and prepare for successful futures.

Building on more than 20 years of experience, we are bringing our approach to more students and communities around the world. Across the UK, Iberia and the Gulf, our schools combine the strength, expertise and high standards of an international education group with the individuality of each school and the communities they serve. Whatever your role, joining OFG Education means contributing to our shared ambition: empowering every student to success through truly personalised education. We are proud to be a part of OFG Education who in 2025 were officially certified as a 'Great Place to Work' for the sixth year running.

We place students and vulnerable young adults at the heart of everything we do, so every day brings the satisfaction of making a real difference. We are committed to the safeguarding and promoting the welfare of students and young people. All applicants will be subject to social media checks and successful applicants to a fully enhanced DBS.

Benefits

• Life Assurance
• Pension scheme with options to increase contributions
• "Your Wellbeing Matters" - mental health support and physical health checks
• Flexible Benefits Platform (Vista), including:
• Health, wellbeing and insurance benefits
• Hundreds of UK and international discounts
• Cycle to Work Scheme & Electric Car Purchase Scheme
• Critical illness cover
• Family Growth Support, including enhanced maternity/paternity leave and paid fertility treatment support