Marketing Manager, Brand and Channels

OFG Education; Manchester; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Life Assurance

Pension scheme

Your Wellbeing Matters

Flexible Benefits Platform (Vista)

Hundreds UK and international discount

Cycle to Work Scheme & Electric Car

Critical illness cover

Family Growth Support

Job summary

OFG Education invites applications for Senior Marketing Manager, Brand and Channels. You will act as the brand guardian for OFG Education, owning guidelines, message house and brand architecture, and you will support regional teams with local brand positioning and propositions.

You will also sit as the Group's brand expert, ensuring consistency across partners, government and the wider education sector, and collaborate with PR and Internal Communications to enable schools to apply the brand

Qualifications

• Brand management across multiple brands and markets.
• Strong written and editorial judgment with attention to detail.
• Ability to translate consumer insights into positioning and messaging.
• Experience delivering digital and content strategies across owned channels.
• Stakeholder management with central and regional teams.

Responsibilities

• Lead Group brand strategy, positioning, architecture and guidelines.
• Ensure consistent brand application across all brands and markets.
• Develop regional and school propositions with suitable assets and guidance.
• Oversee website, social media, events and content strategy.
• Align activities with PR and internal communications; drive brand adoption.

Job description

The Senior Marketing Manager, Brand and Channels is our brand expert within the OFG Group. You will be the brand guardian for the OFG Education, owning OFG's brand guidelines, message house and brand architecture and running OFG Education's owned channels. You are also the Group's brand expert, supporting our regional marketing teams with our school and local brand positioning and proposition, and the go-to person for any brand related question. OFG Education tells the Group's story to partners, media, government and local authorities, colleagues, prospective acquisitions and the wider education sector. In our international markets it also sits close to our school brands and supports their reputation with families. This role makes sure that story is clear, consistent and well told, and gives the brand and its owned channels a single owner. Working closely with the Group PR team, Internal Communications and regional marketing and communications colleagues, the role equips regional teams and newly acquired schools to apply the brand confidently in their local context.,

Brand strategy and governance

• Lead Group brand strategy, positioning, architecture and guidelines.
• Ensure consistent brand application across Group, regional and school brands.

Proposition and regional support

• Develop differentiated regional and school propositions.
• Provide brand assets, tools and guidance, including support for newly acquired schools.

Channels and content

• Lead website, social media, events and content strategy.
• Oversee Group editorial planning, publishing and performance.

Stakeholder collaboration

• Align activity with PR, Internal Communications and regional teams.
• Clarify responsibilities, streamline processes and drive brand adoption.

Essential experience

• Brand management: Managing multiple brands across different sites and markets.
• Brand strategy: Developing positioning and value propositions using consumer insight and competitor analysis.
• Digital and content strategy: Delivering effective owned-channel, social media and content strategies.
• Brand governance: Creating guidelines, messaging and templates to ensure consistency.
• Stakeholder management: Influencing and engaging central and regional teams.
• Communication: Strong writing, editorial judgement and attention to detail.
• Performance management: Balancing priorities and using data to improve results.

Desirable experience

Brand integration, research and insight, digital asset management, social listening, and working in education or multi-site organisations.

About OFG Education

At OFG Education, we believe every student deserves an education designed around who they are. Through high expectations, deep expertise and truly personalised education, we help students realise their potential and prepare for successful futures. Building on more than 20 years of experience, we are bringing our approach to more students and communities around the world. Across the UK, Iberia and the Gulf, our schools combine the strength, expertise and high standards of an international education group with the individuality of each school and the communities they serve. Whatever your role, joining OFG Education means contributing to our shared ambition: empowering every student to success through truly personalised education. We are proud to be a part of OFG Education who in 2025 were officially certified as a 'Great Place to Work' for the sixth year running.

Safeguarding and welfare statement

We place students and vulnerable young adults at the heart of everything we do, so every day brings the satisfaction of making a real difference. We are committed to the safeguarding and promoting the welfare of students and young people. All applicants will be subject to social media checks and successful applicants to a fully enhanced DBS.

Benefits

• Life Assurance
• Pension scheme with options to increase contributions
• \"Your Wellbeing Matters\" - mental health support and physical health checks
• Flexible Benefits Platform (Vista), including:
• Health, wellbeing and insurance benefits
• Hundreds of UK and international discounts
• Cycle to Work Scheme & Electric Car Purchase Scheme
• Critical illness cover
• Family Growth Support, including enhanced maternity/paternity leave and paid fertility treatment support