Senior Digital Performance Marketing Lead

OFG Education; Manchester; On-site; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Life Assurance

Pension scheme

Wellbeing support

Flexible Benefits Platform (Vista)

Discounts

Job summary

OFG Education seeks a Senior Marketing Manager, Digital Performance to set digital standards across schools, guide regional teams and agencies, and drive enrolment growth through CRM, CMS and performance marketing. The role blends strategy with hands-on delivery, moving to governance and optimisation as platforms stabilise.

You will build and optimise parent journeys, track results and ensure compliant data practices, collaborating with regional marketing and BI teams to raise ROI and conversion

Qualifications

• Senior B2C digital marketing experience.
• Multi-site or international marketing experience.
• Experience with CRM, marketing automation and martech.
• Strong analytics, tracking and reporting skills.
• Website and landing page optimisation experience.
• Paid media strategy across search, social and display.
• Experience leading agencies and campaigns.
• Proven CRO and lead generation capabilities.
• Excellent stakeholder management and influence.
• Data-driven decision making.

Responsibilities

• Develop and maintain group-wide digital standards for websites, analytics, tracking, reporting and marketing automation.
• Lead CRM requirements and automated parent journeys from enquiry to enrolment.
• Monitor performance, report standards, and ROI across regions.
• Improve website performance and conversion through data and journey analysis.
• Create dashboards with regional BI teams and ensure data protection.
• Share best practice with regional teams and drive digital capability.
• Contribute to CRM, CMS and technology roadmaps and integrations.

Skills

Senior B2C digital marketing

Multi-site/international marketing

CRM & marketing automation

Analytics & reporting

Websites & landing pages

Paid media strategy

Agency management

CRO & lead generation

Stakeholder management

Data-driven decisions

Tools

Power BI

Job description

OFG Education seeks a Senior Marketing Manager, Digital Performance to set digital standards across schools, guide regional teams and agencies, and drive enrolment growth through CRM, CMS and performance marketing. The role blends strategy with hands-on delivery, moving to governance and optimisation as platforms stabilise.

You will build and optimise parent journeys, track results and ensure compliant data practices, collaborating with regional marketing and BI teams to raise ROI and conversion