Brand Architect & Creative Leader, AI-Driven Growth

Fanvue.com; Greater London; Hybrid; GBP 100,000 - 200,000; Full time

Benefits offered by this job

AI-native working environment

Gym access and wellbeing programs

Sunday Times Best Places to Work

Job summary

Fanvue is redefining the creator economy with AI-powered branding and storytelling. We’re hiring a Creative Director to own how Fanvue looks, sounds, and feels, building a generational brand from scratch and shaping its narrative across channels.

You’ll report to the founders, own the creative function, and build a team. This role focuses on brand identity, campaigns, PR, and performance-driven visuals in a fast-moving, AI-enabled environment.

Qualifications

• Experience building a creative function at a high-growth company.
• Proficient in design tools; writes headlines and art-directs shoots.
• Understanding the creator economy and audience needs.
• Able to hire and lead a multidisciplinary creative team.
• Uses AI tools as creative accelerators in day-to-day work.
• Makes creative decisions backed by performance data and attribution insights.

Responsibilities

• Define Fanvue's brand from the ground up: visual identity, voice, positioning, guidelines.
• Concept and art-direct multi-channel campaigns across social, video, paid, and out-of-home.
• Own narrative and PR: media relationships and public positioning.
• Build performance creative that converts across paid social and search.
• Align marketing and product under one brand with a unified design system.
• Lead owned channels: editorial, social, video, and thought leadership.
• Hire and lead a multidisciplinary creative team and manage external agencies when needed.

Skills

Creative leadership

Brand strategy

Content creation

Performance-driven

Tools

Midjourney

Runway

Claude

Job description

Fanvue is redefining the creator economy with AI-powered branding and storytelling. We’re hiring a Creative Director to own how Fanvue looks, sounds, and feels, building a generational brand from scratch and shaping its narrative across channels.

You’ll report to the founders, own the creative function, and build a team. This role focuses on brand identity, campaigns, PR, and performance-driven visuals in a fast-moving, AI-enabled environment.