Head of Growth

Fanvue; Greater London; On-site; GBP 120,000 - 210,000; Full time

Benefits offered by this job

Remote-first

Unlimited holiday

Wellbeing budget

Job summary

Fanvue, a fast-growing AI-powered creator monetisation platform, is seeking a systems-level Growth leader to own the full loop from acquisition to retention and monetisation. You will report to the COO with executive-level authority and drive GMV growth from ~$90M to $250M+ in Year 1, building a Growth org from scratch in a remote-first environment.

You'll drive multi-channel acquisition, product-led activation, retention engineering, and revenue optimisation, leading cross-functional teams and

Qualifications

• Demonstrated end-to-end growth systems across marketing and product.
• Strong grasp of activation, retention, monetisation, and attribution.
• Excellent cross-functional leadership with PM, Eng, Data and Growth.

Responsibilities

• Own growth at Fanvue end-to-end across all channels and product-led growth.
• Build and scale a Growth org with dashboards, testing frameworks and forecasting.
• Lead US market expansion and manage growth P&L with high accountability.
• Develop multi-channel acquisition, activation, retention and monetisation strategies.

Skills

Growth systems

P&L ownership

Cross-functional leadership

Analytics depth

Attribution modelling

Product analytics

Team leadership

Two-sided marketplaces

Tools

Marketing analytics tools

Job description

Join us in redefining the creator economy with AI

Fanvue is one of the fastest-growing creator monetisation platforms globally. We're an AI-powered, creator-first platform helping creators connect, engage, and earn directly from their audiences at scale. Fanvue has surpassed $200M+ in annual recurring revenue, with triple-digit year-on-year growth, supporting hundreds of thousands of creators and millions of fans worldwide.

As Fanvue scales, growth is the compounding engine that carries everything forward. This role exists for a systems-level growth operator who will own the full loop, acquisition through retention and monetisation, across both marketing and product surfaces, and build the team that takes marketing-led and product-led GMV from ~$90M to $250M+ in year one.

The Role

You will own all of growth at Fanvue. Not a slice of it. The full system from first touch to compounding retention, spanning marketing channels and product-led growth mechanics. You\'ll report directly to the COO and co-founder with full P&L ownership and executive-level authority. In the first 12 months, you will take combined marketing-led and product-led GMV cohorts toward $250M+ run-rate.

What You\'ll Do

Growth Marketing (Acquisition)

• Own paid and organic acquisition end-to-end, creator-side and fan-side. Fan acquisition has historically been under-resourced relative to creator-side. This is a gap to close.

• Build and manage the full channel portfolio: YouTube creator placements, paid YouTube, SEM, paid social, podcasts, partnerships, affiliates, and channels not yet found.

• Replace today\'s blended LTV:CAC and survey-based triangulation with a real multi-touch attribution model.

• Use payback period as the primary scaling lever.

• Own the growth marketing P&L.

• Lead US market expansion.

Product-Led Growth

• Own creator activation and conversion at every stage: KYC pass rate, fan signup-to-paying, paying-to-multi-subscription.

• Drive ARPU optimisation across spend depth, tipping, and messaging revenue.

• Build referral systems and viral loops across creators and fans.

• Establish the cross-functional operating model with Product, Data, and Engineering.

Retention as the Growth Engine

• Own fan spend retention and creator GRR/NRR.

• Design and run churn-reduction experiments and engagement mechanics.

Growth Systems and Team

• Build high-velocity experimentation infrastructure with clear metrics and feedback loops.

• Build and scale a Growth org from scratch.

• Create dashboards, testing frameworks, forecasting, and repeatable systems that scale with the business, not one-off campaigns.

Who You Are

• A proven growth operator who has built end-to-end growth systems, both channel acquisition and in-product growth mechanics. Not someone who has only optimised one side of the funnel.

• Deep fluency in activation funnels, retention curves, monetisation mechanics, viral coefficients, and paid/organic channel economics.

• Strong analytical depth. Comfortable defining metrics, owning attribution, interpreting experiments, and making fast trade-offs on real P&L.

• Fluent in product analytics tools and marketing measurement/attribution stacks.

• Experienced leading cross-functional growth teams spanning PM, Engineering, Data, and Growth Marketing.

• Comfortable owning a marketing P&L and hiring senior ICs to a high bar.

• Ideally: experience in two-sided marketplaces, creator platforms, PLG SaaS, or consumer subscription businesses.

You\'ll Thrive Here If

• You think in systems, loops, and mechanisms rather than tactics or campaigns

• You\'re equally comfortable in a channel mix review and a product funnel review. You don\'t see them as different jobs.

• You move fast, ship experiments, and learn in tight feedback cycles

• You're energised by owning a number as large as $250M+ and being accountable for it end to end

• You operate well in ambiguity and build the org chart yourself rather than needing one handed to you

You'll Struggle Here If

• You've only ever owned one side of the funnel (marketing or product, not both)

• You need a playbook, existing team, and established processes before you can be effective

• You prefer large-company cadences with long planning cycles over weekly shipping

• You're uncomfortable with direct accountability to revenue numbers

• You rely on agencies or external partners for core growth execution

Why Join Fanvue

• Competitive salary with full P&L ownership and executive-level authority

• Ownership from day one. Build the entire Growth function.

• Direct line into the COO and co-founder

• Remote-first, with flexibility. Unlimited holiday. Budget for growth and wellbeing.

• AI-native working environment

• Access to gyms, studios, wellbeing partners, and premium wellbeing apps

• Recognised in the Sunday Times Best Places to Work, two years running

• Winner of an International Business award for fastest-growing company

Fanvue is for Everyone

We believe diverse teams build better products, and if you are excited by the role but do not tick every box, we still encourage you to apply. We hire on potential, mindset, and what you will build, not just where you have been.