Creative Director

Fanvue.com; Greater London; Hybrid; GBP 100,000 - 200,000; Full time

Benefits offered by this job

AI-native working environment

Gym access and wellbeing programs

Sunday Times Best Places to Work

Job summary

Fanvue is redefining the creator economy with AI-powered branding and storytelling. We’re hiring a Creative Director to own how Fanvue looks, sounds, and feels, building a generational brand from scratch and shaping its narrative across channels.

You’ll report to the founders, own the creative function, and build a team. This role focuses on brand identity, campaigns, PR, and performance-driven visuals in a fast-moving, AI-enabled environment.

Qualifications

• Experience building a creative function at a high-growth company.
• Proficient in design tools; writes headlines and art-directs shoots.
• Understanding the creator economy and audience needs.
• Able to hire and lead a multidisciplinary creative team.
• Uses AI tools as creative accelerators in day-to-day work.
• Makes creative decisions backed by performance data and attribution insights.

Responsibilities

• Define Fanvue's brand from the ground up: visual identity, voice, positioning, guidelines.
• Concept and art-direct multi-channel campaigns across social, video, paid, and out-of-home.
• Own narrative and PR: media relationships and public positioning.
• Build performance creative that converts across paid social and search.
• Align marketing and product under one brand with a unified design system.
• Lead owned channels: editorial, social, video, and thought leadership.
• Hire and lead a multidisciplinary creative team and manage external agencies when needed.

Skills

Creative leadership

Brand strategy

Content creation

Performance-driven

Tools

Midjourney

Runway

Claude

Job description

Join us in redefining the creator economy with AI

Fanvue is one of the fastest-growing creator monetisation platforms globally. We're an AI-powered, creator-first platform helping creators connect, engage, and earn directly from their audiences at scale. Fanvue has surpassed $200M+ in annual recurring revenue, with triple-digit year-on-year growth, supporting hundreds of thousands of creators and millions of fans worldwide.

We're hiring a Creative Director to own how Fanvue looks, sounds, and feels. This is a role for someone who will shape Fanvue into a generational brand. You'll define the visual identity, lead campaigns that convert, own the narrative, and build a creative team from scratch. AI is transforming how creative work gets made, and you'll be at the centre of that shift.

£100,000–£200,000

Salary based on London. Other locations may vary.

The Role

You'll own everything that shapes how the world sees Fanvue, from brand identity and campaign creative to PR, performance ads, and owned channels. You'll report directly to the founders with full ownership of the creative function. This isn't maintaining an existing brand system: it's building one that will define a new category. Your presence will raise the creative bar across the entire company.

What You'll Do

• Define Fanvue's brand from the ground up: visual identity, voice, positioning, and the guidelines everyone else builds from
• Concept and art-direct multi-channel campaigns across social, video, paid, and out-of-home
• Own narrative and PR: media relationships, the story we tell, and how we position Fanvue publicly
• Build performance creative that converts across paid social and search, judged on results
• Make marketing and product feel like one brand, with design-system thinking across both
• Run owned channels: editorial, social, video, and thought leadership
• Hire and lead a multidisciplinary creative team
• Direct external agencies when it's the right call, and know when to build in-house instead

Who You Are

• You've built a creative function from scratch at a high-growth company, and you know the difference between agency work and owning a brand in-house
• You still make the work: you're fluent in design tools, you write your own headlines, and you've art-directed shoots yourself
• You understand the creator economy from the inside
• You hold a high bar and have hired specialists stronger than you in their own craft
• You use AI tools (Midjourney, Runway, Claude) as creative accelerators in your day-to-day
• You make creative decisions backed by performance data, and you understand attribution
• You work across brand and performance, design and copy, video and photography, rather than living in one lane

You’ll Thrive Here If

• You want to build a creative function from scratch, not maintain an existing one
• You're as comfortable making the work as directing it
• You move fast, ship often, and raise the bar around you
• You see brand and performance as complementary, not opposing forces
• You want real ownership over outcomes, not just influence

You’ll Struggle Here If

• You need a full team before anything gets made
• You rely on long review cycles or committees to ship
• You're a pure strategist or a pure performance marketer with no craft on the other side
• You see AI tools as a threat rather than a creative accelerator

Why Join Fanvue

• Full ownership of the creative function, reporting directly to the founders
• No committee, no quarter-long review cycles. Your work ships in days, not months
• AI-native working environment
• Access to gyms, studios, wellbeing partners, and premium wellbeing apps
• Recognised in the Sunday Times Best Places to Work, two years running
• Winner of an International Business award for fastest-growing company

Fanvue is for Everyone

We believe diverse teams build better products, and if you are excited by the role but do not tick every box, we still encourage you to apply. We hire on potential, mindset, and what you will build, not just where you have been.

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