Creative Director

Fanvue; Greater London; Hybrid; GBP 100,000 - 200,000; Full time

Benefits offered by this job

AI-native working environment

Wellbeing benefits

Equity

Job summary

Fanvue is seeking a Creative Director to own how the brand looks, sounds, and feels. You will shape Fanvue into a generational brand, defining visual identity, leading campaigns, and building a creative team from scratch. AI is central to the role and the shift in creative work sits at your fingertips.

You’ll report to the founders, own the creative function end-to-end, and set the brand strategy across all channels, driving growth through compelling storytelling and design systems.

Qualifications

• Built a creative function from scratch at a high-growth company
• Fluent in design tools and able to art-direct shoots
• Understanding of the creator economy and in-house brand ownership
• Able to hire and lead a multidisciplinary creative team

Responsibilities

• Define Fanvue's brand from the ground up across identity, voice and positioning
• Concept and art-direct multi-channel campaigns across social, video, paid, and OOH
• Own PR and media relationships and shape public narrative for Fanvue
• Build performance creative that converts across paid social and search
• Run owned channels and establish a cohesive brand experience across product and marketing
• Lead external agencies when appropriate and build in-house when beneficial

Skills

Brand building

Creative leadership

Design tools

Tools

Midjourney

Runway

Claude

Job description

Join us in redefining the creator economy with AI

Fanvue is one of the fastest-growing creator monetisation platforms globally. We're an AI-powered, creator-first platform helping creators connect, engage, and earn directly from their audiences at scale. Fanvue has surpassed $200M+ in annual recurring revenue, with triple-digit year-on-year growth, supporting hundreds of thousands of creators and millions of fans worldwide.

We're hiring a Creative Director to own how Fanvue looks, sounds, and feels. This is a role for someone who will shape Fanvue into a generational brand. You'll define the visual identity, lead campaigns that convert, own the narrative, and build a creative team from scratch. AI is transforming how creative work gets made, and you'll be at the centre of that shift.

£100,000–£200,000 + equity

Salary based on London. Other locations may vary.

The Role

You'll own everything that shapes how the world sees Fanvue, from brand identity and campaign creative to PR, performance ads, and owned channels. You'll report directly to the founders with full ownership of the creative function. This isn't maintaining an existing brand system: it's building one that will define a new category. Your presence will raise the creative bar across the entire company.

What You'll Do

• Define Fanvue's brand from the ground up: visual identity, voice, positioning, and the guidelines everyone else builds from
• Concept and art‑direct multi‑channel campaigns across social, video, paid, and out‑of‑home
• Own narrative and PR: media relationships, the story we tell, and how we position Fanvue publicly
• Build performance creative that converts across paid social and search, judged on results
• Make marketing and product feel like one brand, with design‑system thinking across both
• Run owned channels: editorial, social, video, and thought leadership
• Hire and lead a multidisciplinary creative team
• Direct external agencies when it's the right call, and know when to build in‑house instead

Who You Are

• You've built a creative function from scratch at a high‑growth company, and you know the difference between agency work and owning a brand in‑house
• You still make the work: you're fluent in design tools, you write your own headlines, and you've art‑directed shoots yourself
• You understand the creator economy from the inside
• You hold a high bar and have hired specialists stronger than you in their own craft
• You use AI tools (Midjourney, Runway, Claude) as creative accelerators in your day‑to‑day
• You make creative decisions backed by performance data, and you understand attribution
• You work across brand and performance, design and copy, video and photography, rather than living in one lane

You'll Thrive Here If

• You want to build a creative function from scratch, not maintain an existing one
• You're as comfortable making the work as directing it
• You move fast, ship often, and raise the bar around you
• You see brand and performance as complementary, not opposing forces
• You want real ownership over outcomes, not just influence

You'll Struggle Here If

• You need a full team before anything gets made
• You rely on long review cycles or committees to ship
• You're a pure strategist or a pure performance marketer with no craft on the other side
• You see AI tools as a threat rather than a creative accelerator

Why Join Fanvue

• Full ownership of the creative function, reporting directly to the founders
• No committee, no quarter‑long review cycles. Your work ships in days, not months
• AI‑native working environment
• Access to gyms, studios, wellbeing partners, and premium wellbeing apps
• Recognised in the Sunday Times Best Places to Work, two years running
• Winner of an International Business award for fastest‑growing company

Fanvue is for Everyone

We believe diverse teams build better products, and if you are excited by the role but do not tick every box, we still encourage you to apply. We hire on potential, mindset, and what you will build, not just where you have been.