Marketing Analytics Architect

Gearset; Cambridge; On-site; GBP 65,000 - 75,000; Full time

Benefits offered by this job

Flexible home working (2–3 days in the

Generous personal development budget

Top end hardware provided

Long Term Incentive Plan

Free lunch in the office

25 days holiday + bank holidays

Job summary

Gearset is seeking a Marketing Analyst in Cambridge to define and measure how we capture and create market demand. You will partner with GTM and Data teams to build marketing analytics from the ground up, turning raw data into strategic direction for the business.

This role bridges Marketing and Data, ensuring data is accurate, accessible, and actionable. You’ll drive data-driven marketing by developing KPIs, dashboards, and a semantic layer, with deep dives into campaigns and growth drivers.

Qualifications

• Experience building marketing analytics capabilities from scratch.
• Ability to translate complex data into actionable narratives for senior GTM leadership.
• Experience presenting to senior stakeholders and influencing decisions.

Responsibilities

• Partner with Data Engineering to consolidate marketing data in the warehouse.
• Collaborate with Marketing to produce meaningful metrics monitoring performance.
• Diagnose fluctuations and analyse impact of new campaigns and initiatives.
• Deliver deep-dive analyses to identify opportunities for improvement.
• Contextualise shifts in performance against market conditions, seasonality, product changes and competitors.
• Add to semantic layer and build accessible dashboards for cross-team data exploration.
• Promote data habits and visibility of marketing performance across Marketing.

Skills

SQL

dbt

Snowflake

BigQuery

Redshift

Looker

Omni BI

Attribution modelling

MTA

Self-serve dashboards

Job description

Gearset is seeking a Marketing Analyst in Cambridge to define and measure how we capture and create market demand. You will partner with GTM and Data teams to build marketing analytics from the ground up, turning raw data into strategic direction for the business.

This role bridges Marketing and Data, ensuring data is accurate, accessible, and actionable. You’ll drive data-driven marketing by developing KPIs, dashboards, and a semantic layer, with deep dives into campaigns and growth drivers.