BMW New Car Retail Sales Manager - Warrington

Halliwell Jones Group; Warrington; On-site; GBP 30,000 - 50,000; Full time

Job summary

An exciting opportunity awaits for a proactive and energetic individual to step into the role of BMW New Car Retail Sales Manager at a family-run business. This position not only offers a competitive salary but also the chance to work in a state-of-the-art facility with a strong focus on customer satisfaction and team development. You'll be at the forefront of driving sales and finance performance, ensuring every customer leaves feeling valued. With hands-on mentorship and a commitment to developing future leaders, this role is perfect for those looking to make a significant impact in their career within a prestigious automotive brand.

Benefits

22 days holiday plus bank holidays

Employee Car Scheme

Specialist training with BMW UK

Life Assurance Scheme

Great staff discounts

Qualifications

• Proven experience in retail sales management, preferably in the automotive sector.
• Strong leadership skills with a focus on team performance and customer satisfaction.

Responsibilities

• Maximise sales opportunities while ensuring customer satisfaction.
• Lead enquiry management and track follow-ups to convert leads.

Skills

Sales Management

Customer Service

Finance Performance

eMaster

CRM Tools

Tools

eMaster

CRM

Job description

About the role: BMW New Car Retail Sales Manager - Warrington

Here at Halliwell Jones (Warrington) Ltd we have an exciting opportunity for a BMW New Car Retail Sales Manager. The position is located at our Warrington Centre which is a fantastic modern facility including BMW and MINI Showrooms, Aftersales and Bodyshop.

We’re looking for an ambitious, energetic, and customer-driven Retail Sales Manager to help lead our BMW New Car Sales team at Halliwell Jones (Warrington) Ltd. You’ll be a key part of the department’s success – owning the enquiry process, driving finance performance, proactively identifying sales opportunities, and ensuring every customer leaves feeling valued.

This is more than a back-office role. You’ll be on the showroom floor, challenging the team’s daily activity, spotting new leads through eMaster, service, and CRM tools, and ensuring a seamless experience through to handover. With our centre recently finishing 4th nationally for customer satisfaction, we’re looking for someone who will help us push even higher.

As part of our long-term vision, we’re committed to developing future leaders from within. You’ll receive hands-on support and mentorship from the New Car Sales Manager with a clear focus on building the next generation of management talent.

• 22 days holiday plus bank holidays AND your birthday off!
• We endeavour to look after our staff by operating an Employee Car Scheme. The scheme is dependent on production and availability of cars which comply with the Scheme rules
• Family run business and friendly culture
• Specialist training with BMW UK
• BMW accreditation
• Ongoing development and achievable career path
• State of the art facility and working environment
• Life Assurance Scheme

Your Responsibilities

Maximise sales and finance opportunities while maintaining profitability and compliance.

Drive customer and finance retention using eMaster, CRM, and service leads to identify and convert opportunities.

Lead live enquiry management: allocate leads, track follow-ups, and ensure no opportunity is missed.

Challenge daily team activity and step in to support or close deals when needed.

Personally meet or support every retail customer at handover to maintain premium satisfaction.

Foster a positive, can-do culture focused on results, accountability, and continuous improvement.

What we're looking for

A proactive, energetic approach to leading from the front.

Confidence with eMaster and CRM for opportunity management.

Commitment to delivering world-class experiences.

Clear communication and the ability to challenge and support the team.

Accuracy and resilience under pressure.

Familiarity with BMW systems or similar platforms.

This is an incredible opportunity to join a family based business that offers both a competitive salary along with a prestige brand and company culture. Other benefits include great staff discounts. If you have the knowledge and experience in a corporate industry and you’re looking for your next career move, then we’d love to hear from you. Please follow the link to apply or post your CV and cover letter to Halliwell Jones (Wilmslow) Ltd, Coppice Way, Handforth, Cheshire, SK9 3PB.