Area Sales Manager - Africa

CONTROLS TESTING EQUIPMENT LIMITED; United Kingdom; Remote; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking an Area Sales Manager to drive sales growth in Africa. This remote role involves developing distribution channels, maintaining customer relationships, and achieving sales targets. The ideal candidate will have a strong technical sales background, particularly in the materials testing equipment sector, and the ability to thrive in a multicultural environment. With a focus on building relationships and expanding market share, this position offers a unique opportunity to make a significant impact in a dynamic and growing market.

Qualifications

• 3-5 years in technical sales with a focus on the African market.
• Experience in materials testing equipment or similar preferred.

Responsibilities

• Maximize sales revenue through distribution and direct sales channels.
• Develop relationships with key customers and distributors in Africa.

Skills

Technical Sales

Account Management

Business Development

CRM Software

Communication Skills

Education

Bachelor’s Degree in Marketing or Engineering

Tools

MS Office

MS Teams

CRM Software

Job description

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Company: Controls UK (“Controls” or “Company”)

Job Title: Area Sales Manager Africa

Reports to: Sales Manager

Position Summary

The Area Sales Manager will be responsible for maximizing the Company’s sales revenue through the development and expansion of distribution and direct sales channels in Africa. This includes maintaining relationships with existing distributors and direct customers, filling coverage gaps with new distributors, and performing direct sales activities to grow the customer base and increase market share. The position will report directly to the Export Sales Manager and require approximately 30% travel. This is a remote position.

Key Responsibilities

• Focus on protecting and increasing existing sales results and market penetration and expanding the customer base;
• Develop strong relationships with regional key customers in the territory;
• Search for new opportunities of sales, analyze the sales potential for each country and, in agreement with the Export Sales Manager, defines action plans;
• Consistently achieve the territory’s annual sales target and increase sales from new and existing accounts;
• Identify, engage, and strengthen the distribution channel to fill any coverage gap or replace poor performing distributors;
• Monitor and manage distributor performance using KPI’s, scorecard methodology, and counter measures when necessary;
• Provide technical support and training to sales channels and direct customers;
• Ensure all opportunities and leads are accurately captured and reported within the Company’s CRM system;
• Track relevant projects and generate sales reports and forecasts as requested;
• Provide prompt follow-up on sales leads, quotes, tenders, and orders;
• Attend regional events promoting our products, providing technical information, supporting the local distributors and staying current on products and competitors.
• Provide market intelligence with the Company’s competitiveness and new product opportunities;
• Assist with AR collections as requested by the Company;
• Perform additional duties as may be assigned by the management;

Experience, Skills and Education

• 3-5 years with proven track record of successful technical sales, account management, and business development with at least 3 years in the African market required;
• Relative experience in the materials testing equipment market or similar preferred;
• Bachelor’s Degree (or equivalent work experience) in marketing and sales, engineering, business or related field of study.
• Experience with projects and the tendering processes in Africa required;
• Ability to travel at least 30% of the time.
• Ability to interact with customers and distributors from different cultures required;
• Must be able to work well in an independent environment and be held accountable for performance including accurate and timely forecasting and sales delivery;
• Relationship-builder, networker, deal-closer who thrives in a multicultural environment;
• Strong computer skills with modern business software tools (CRM, MS Teams, MS Office);
• Excellent verbal and written communication in English (French is a plus but not mandatory);

Company Background

Controls is a market leader in the construction materials testing industry. Headquartered in Milan, Italy with four international branch offices in the UK, France, USA, and Poland, over 100 distributors worldwide and a dedicated team of highly experienced and knowledgeable specialists, we offer the largest and most capable technical sales and support network in the industry.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Machinery Manufacturing

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