Performance Marketing Manager - Google Ads Lead

Cranberry Panda; England; On-site; GBP 55,000 - 75,000; Full time

Job summary

Cranberry Panda in the United Kingdom is seeking a hands-on Performance Marketing Manager to own paid acquisition, with Google Search at its core. You’ll manage large budgets across Google Ads, Meta and other channels, test ideas and drive ROAS in a fast-growing consumer business.

You’ll work with cross-functional teams and have autonomy to identify growth opportunities while shaping the future of our paid strategy.

Qualifications

• Hands-on Google Ads experience, especially Search.
• Experience managing meaningful performance marketing budgets.
• Good knowledge of Meta Ads Manager.

Responsibilities

• Take hands-on ownership of Google Ads with a major focus on Search.
• Manage and develop Meta and other paid acquisition channels.
• Manage significant budgets against commercial performance and growth targets.
• Analyse performance, attribution and conversion data to identify opportunities.
• Test new campaigns, audiences, creative and emerging channels.
• Collaborate with creative, SEO, UX, product and data teams.
• Improve tracking, first-party data and measurement.
• Identify CRO opportunities across the customer journey.
• Manage performance across multiple products and customer audiences.

Skills

Google Ads (Search)

Meta Ads Manager

Analytics & attribution

Budget management

Performance marketing

A/B testing

Tools

GA4

Job description

Cranberry Panda in the United Kingdom is seeking a hands-on Performance Marketing Manager to own paid acquisition, with Google Search at its core. You’ll manage large budgets across Google Ads, Meta and other channels, test ideas and drive ROAS in a fast-growing consumer business.

You’ll work with cross-functional teams and have autonomy to identify growth opportunities while shaping the future of our paid strategy.