B2C Growth & Performance Marketer

Confidential; England; On-site; GBP 55,000 - 85,000; Full time

Job summary

Confidential is seeking a Performance Marketing Manager to own B2C paid media activity across search and social, driving quality leads and measurable ROI. You will optimise campaigns, test audiences and landing pages, and collaborate with agencies and internal teams to deliver coordinated initiatives.

You will manage a substantial budget, work across Google Ads, Meta and emerging platforms, and support organic acquisition through SEO insights and content optimisation.

Qualifications

• Experience as a Performance Marketing Manager, Paid Media Manager or Digital Acquisition Manager, gained agency or client side.
• Strong hands-on Google Ads and Meta experience, ideally B2C lead generation.
• Confidence managing significant budgets, explaining commercial impact
• Analytical approach, with a track record of using data and testing to improve results.
• Strong stakeholder and agency management skills.
• Working knowledge of SEO; experience with SEO platforms would be useful.
• The ability to pick up established campaigns quickly, maintain momentum and identify opportunities for improvement.

Responsibilities

• Manage and optimise a £1.5m annual paid media budget across paid channels.
• Drive performance across Google Ads and Meta, with opportunities to develop activity across TikTok, Microsoft/Bing and emerging platforms.
• Generate quality enquiries, improve conversion rates and reduce acquisition costs.
• Test audiences, creative, ad formats and landing pages to identify what delivers the strongest results.
• Use GA4, Looker Studio and Google Tag Manager, alongside Funnel reporting, to turn campaign data into clear actions.
• Work with agency partners and internal marketing, digital, creative and CRM teams to deliver coordinated campaigns.
• Support organic acquisition through keyword insights, content optimisation and local SEO.
• Provide clear reporting on spend, lead quality, conversion and return on investment.

Skills

Google Ads

Meta Ads

Lead generation

Budget management

Analytics

SEO knowledge

Tools

GA4

Looker Studio

Google Tag Manager

Microsoft Advertising

Job description

Confidential is seeking a Performance Marketing Manager to own B2C paid media activity across search and social, driving quality leads and measurable ROI. You will optimise campaigns, test audiences and landing pages, and collaborate with agencies and internal teams to deliver coordinated initiatives.

You will manage a substantial budget, work across Google Ads, Meta and emerging platforms, and support organic acquisition through SEO insights and content optimisation.