B2C Marketing Process Analyst

Techtronic Industries - Europe HQ; England; On-site; GBP 60,000 - 90,000; Full time

Job summary

Techtronic Industries - Europe HQ is seeking a skilled Business Analyst / Project Manager to partner with the EMEA Marketing team. You will drive changes, gather requirements, and plan roadmaps from concept through testing and training.

The role involves close collaboration with BPOs, IT, and business stakeholders to deliver end-to-end process improvements and successful UAT execution. You will lead workshops, document processes, create user stories, and coordinate testing cycles across Europe,

Qualifications

• Minimum 5 years of proven experience as a business analyst and/or project manager.
• Experience and knowledge in Salesforce Marketing Cloud desirable.
• Experience and knowledge in SAP desirable.
• Ability to communicate clearly with IT and business stakeholders; acts as a bridge between both parties.
• Skilled at capturing requirements, creating user stories and acceptance criteria.
• Skilled at process design and improvement; testing and data analysis.
• Able to travel within Europe.

Responsibilities

• Maintain the roadmap of change requests and initiatives in the B2C area.
• Work with BPOs, Analysts and Development to produce clear business requirements and data flow diagrams.
• Define as-is and to-be end-to-end processes with stakeholders.
• Analyze impact of proposed solutions across end-to-end processes.
• Facilitate workshops and translate feedback into requirements for development.
• Develop test scripts and coordinate user acceptance testing (UAT).
• Review test results to ensure alignment with business needs.
• Coordinate UAT with IT and key users; produce training documentation.
• Identify opportunities for process improvement through reviews or data analysis.
• Collaborate with multiple analysts to ensure cross-process impact is considered.

Skills

Business analysis

Project management

Stakeholder communication

Requirements gathering

Test scripting & UAT coordination

Education

Business Analyst qualification (BCS)

Tools

Salesforce Marketing Cloud

SAP

Job description

Techtronic Industries - Europe HQ is seeking a skilled Business Analyst / Project Manager to partner with the EMEA Marketing team. You will drive changes, gather requirements, and plan roadmaps from concept through testing and training.

The role involves close collaboration with BPOs, IT, and business stakeholders to deliver end-to-end process improvements and successful UAT execution. You will lead workshops, document processes, create user stories, and coordinate testing cycles across Europe,