B2C Marketing Process Analyst – Hybrid

TTI Group; Maidenhead; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Techtronic Industries (TTI) in Maidenhead is seeking an experienced Business Analyst to partner with the EMEA Marketing team, driving changes and projects to deliver the Marketing strategy. You will define requirements, map end-to-end processes, and support testing and training across sales and marketing workflows.

The role focuses on B2C processes, with collaboration across IT and business stakeholders, development of test scripts, and opportunities for process improvement.

Qualifications

• Minimum of 5 years of proven experience as a business analyst and/or project manager.
• Strong ability to translate business needs into clear requirements and user stories.
• Experience capturing and documenting end-to-end business processes and data flows.
• Experience in testing, including developing test scripts and managing UAT.
• Excellent collaboration and communication with IT and business stakeholders.

Responsibilities

• Maintain the roadmap of change requests and initiatives in the B2C area.
• Collaborate with BPOs, analysts and development teams to produce clear business requirements and process diagrams.
• Define as-is and to-be end-to-end processes and assess impact of proposed solutions.
• Facilitate workshops, gather stakeholder feedback, and translate it into requirements for the build.
• Develop integration and UAT test scripts and review results against expectations.
• Coordinate UAT efforts with IT and key users and document training materials.

Skills

Business analysis

Project management

Stakeholder communication

Requirements gathering

Data analysis

UAT/testing

Education

BA/BS in IT or Business

Tools

Salesforce Marketing Cloud

SAP

Job description

Techtronic Industries (TTI) in Maidenhead is seeking an experienced Business Analyst to partner with the EMEA Marketing team, driving changes and projects to deliver the Marketing strategy. You will define requirements, map end-to-end processes, and support testing and training across sales and marketing workflows.

The role focuses on B2C processes, with collaboration across IT and business stakeholders, development of test scripts, and opportunities for process improvement.