Performance-Driven Paid Media Manager: Lead Growth & Scale

Anonymous; Manchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

Anonymous seeks a Paid Media Manager to own acquisition across key markets, driving high-quality leads and measurable commercial growth. You will work with senior digital and commercial stakeholders to design and execute strategy that scales across Google Ads, Microsoft Ads, Meta, and LinkedIn.

You'll lead testing programmes, monitor KPIs, and collaborate with SEO, CRM, UX and CRO teams to optimise the end-to-end acquisition journey and deliver ambitious growth targets.

Qualifications

• 4+ years' experience managing lead-generation paid media.
• Experience planning and optimizing multi-channel campaigns.
• Strong analytical, testing and reporting capabilities.

Responsibilities

• Own and develop paid media strategy across key markets.
• Plan, build, manage and optimize campaigns across Google, Microsoft, Meta, LinkedIn.
• Set and monitor performance KPIs and forecast outcomes.
• Use GA4 and offline data to improve quality and conversions.
• Lead testing programmes including A/B testing and experimentation.
• Collaborate with SEO, CRM, UX, CRO to improve end-to-end acquisition.

Skills

Paid media

Lead generation

Campaign optimization

Data-driven decisions

Tools

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Ads

GA4

Programmatic display

Job description

Anonymous seeks a Paid Media Manager to own acquisition across key markets, driving high-quality leads and measurable commercial growth. You will work with senior digital and commercial stakeholders to design and execute strategy that scales across Google Ads, Microsoft Ads, Meta, and LinkedIn.

You'll lead testing programmes, monitor KPIs, and collaborate with SEO, CRM, UX and CRO teams to optimise the end-to-end acquisition journey and deliver ambitious growth targets.