Growth-Driven Paid Media Manager: Scale & Performance

Confidential

Manchester

On-site

GBP 45,000 - 65,000

Full time

3 days ago

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Job summary

Confidential in Manchester is seeking a Paid Media Manager to own the multi-market paid acquisition strategy. You will collaborate with SEO, CRM, UX and CRO teams to drive high-quality leads and commercial growth, and you’ll oversee campaigns across Google Ads, Microsoft Ads, Meta and LinkedIn, including programmatic display.

You will monitor KPIs, conduct robust testing (A/B) and use GA4 alongside offline data to improve performance.

Qualifications

4+ years’ experience managing lead-generation paid media.
Experience with substantial monthly budgets.
Data-driven approach to optimization.
Strong GA4 experience and ability to connect digital activity with offline data.

Responsibilities

Own and develop the paid media and lead generation strategy across key markets.
Plan, build, manage and optimise campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn and programmatic display.
Set, monitor and evaluate meaningful performance marketing KPIs.
Use GA4 and offline business data to improve lead quality, conversion rates and overall campaign performance.
Build structured testing and experimentation programmes, including A/B testing.
Identify opportunities to scale campaigns while maintaining efficiency and commercial return.
Produce regular performance reporting, forecasting and actionable insight for senior stakeholders.
Collaborate with SEO, CRM, UX and CRO teams to improve the end-to-end acquisition journey.
Work closely with senior digital and commercial leadership to deliver ambitious growth targets.
Keep pace with platform developments, emerging opportunities and paid media best practices.