B2B Tech Sales Leader | Growth & Key Accounts

Redline Group Ltd; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Redline Group Ltd is seeking a Sales Manager to lead a high-performing sales team within a growing technology and engineering business based in Hertfordshire. You will stay hands-on with customers and drive new business opportunities, shaping strategy and ensuring robust forecasting and pipeline management.

The role requires proven B2B sales experience, a hunter mentality, and the ability to develop distributors, resellers and channel partners. Hybrid working in a technical market.

Qualifications

• Recent hands-on B2B sales experience.
• Recent desk-based and telephone selling experience.
• Proven experience personally managing and developing a sales team.
• Strong track record of managing sales activity as well as delivering sales results.
• Demonstrable experience coaching sales professionals and addressing underperformance.
• A willingness to remain hands-on and personally engage in sales activity.
• Strong new-business development and hunter mentality.
• Experience selling technical products, engineered equipment or technology solutions.

Responsibilities

• Lead, coach and develop a sales team to achieve revenue and growth objectives.
• Manage sales activity, pipeline generation, forecasting and overall team performance.
• Remain hands-on with customers, supporting key accounts and driving new business opportunities.
• Develop and execute sales strategies to increase market share and revenue growth.
• Build and maintain strong relationships with customers, distributors, resellers and channel partners.
• Identify and pursue new market opportunities across industrial, engineering and technology sectors.
• Manage team performance through KPIs, coaching and structured development plans.
• Work cross-functionally with internal stakeholders to maximise customer satisfaction and commercial success.
• Ensure accurate forecasting, reporting and sales planning activities are maintained.

Skills

B2B sales

Team leadership

New business development

Technical products

Channel partner management

Forecasting

Job description

Redline Group Ltd is seeking a Sales Manager to lead a high-performing sales team within a growing technology and engineering business based in Hertfordshire. You will stay hands-on with customers and drive new business opportunities, shaping strategy and ensuring robust forecasting and pipeline management.

The role requires proven B2B sales experience, a hunter mentality, and the ability to develop distributors, resellers and channel partners. Hybrid working in a technical market.