Senior Product Marketing & Channel Growth Lead (Hybrid)

Redline Group - Specialist Recruitment for Technology & Electronics Companies; England; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Redline Group is seeking a Senior Product Marketing & Channel Growth Manager for Hertfordshire with a hybrid work pattern. The role focuses on translating complex product capabilities into compelling market messaging and sales tools to drive growth across global markets.

You will lead go-to-market activities, support dealer and distributor engagement, and shape campaigns and exhibitions to maximise lead generation and market expansion. A strong track record in B2B tech marketing is essential.

Qualifications

• Significant experience in Product Marketing, Channel Marketing or Sales Enablement (B2B).
• Ability to translate technical features into customer messaging and value propositions.
• Experience supporting dealer/distributor channel-led sales models.
• Strong go-to-market strategy, competitive positioning and market intelligence.

Responsibilities

• Develop product positioning, messaging and value propositions across a technical portfolio.
• Create sales enablement tools: battlecards, presentations, launch materials, case studies.
• Drive channel communications to strengthen dealer engagement and sales growth.
• Lead competitive intelligence to improve positioning and win rates.

Skills

Product Marketing

Channel Marketing

Sales Enablement

Go-to-Market

B2B Marketing

Stakeholder Management

Job description

Redline Group is seeking a Senior Product Marketing & Channel Growth Manager for Hertfordshire with a hybrid work pattern. The role focuses on translating complex product capabilities into compelling market messaging and sales tools to drive growth across global markets.

You will lead go-to-market activities, support dealer and distributor engagement, and shape campaigns and exhibitions to maximise lead generation and market expansion. A strong track record in B2B tech marketing is essential.