UK EdTech Marketing Lead: B2C & B2B Growth

IXL Learning; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

IXL Learning, a leading EdTech company, seeks a Marketing Lead to drive UK marketing for MyTutor and IXL from our London base. You will shape consumer and school-facing messaging, run integrated campaigns, and support field marketing alongside our US teams.

You will coordinate with sales, develop content for email and web, and lead product-launch communications while expanding reach to schools, trusts, and individual learners.

Qualifications

• Bachelor's degree and 9+ years of brand marketing, communications, and/or integrated marketing experience.
• Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals.
• Strategic thinking: build short- and long-term plans aligned with company needs.
• Written communication: exceptional writer and editor who communicates clearly.
• You’re a self-starter, detail- and deadline-focused, organized, and adaptable with cross-functional management.
• Interpersonal skills and collaboration across teams.
• Knowledge of the UK education system and edtech/tutoring spaces.

Responsibilities

• Own the marketing plan for MyTutor, developing strategies to attract and retain customers.
• Refine and build out MyTutor’s consumer brand messaging as we scale.
• Lead marketing for product launches, including internal and external communications.
• Develop content for email, website landing pages, and social media.
• Support tutor communication and recruitment.
• Collaborate across the business to gather insights and align objectives.
• Support UK B2B marketing for MyTutor and IXL with field marketing campaigns.
• Create marketing messaging, collateral, emails, and sales enablement resources.
• Understand school and trust-level customers and monitor regional market trends.

Skills

Brand marketing

Integrated marketing

Written communication

Strategic thinking

Cross-functional projects

Interpersonal skills

Education/edtech knowledge

Education

Bachelor's degree

Job description

IXL Learning, a leading EdTech company, seeks a Marketing Lead to drive UK marketing for MyTutor and IXL from our London base. You will shape consumer and school-facing messaging, run integrated campaigns, and support field marketing alongside our US teams.

You will coordinate with sales, develop content for email and web, and lead product-launch communications while expanding reach to schools, trusts, and individual learners.