B2B Marketing Lead: Demand Gen, ABM & Growth

Gigaclear plc

Abingdon

On-site

GBP 70,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Generous pension (up to 8% matched)

Income protection & life assurance

25 days holiday + holiday purchase

Health cash plan & remote GP access

Online training & development content

Flexible working environment

Company social events

Job summary

Gigaclear plc is seeking a senior Marketing lead to develop an integrated Business Services strategy and drive growth in its rural fibre network markets. You will shape demand generation, ABM and content programs to support revenue targets, and partner with Sales, Product and Commercial Strategy teams.

The role requires strong experience in B2B marketing, digital campaigns and thought leadership, with a focus on measurable commercial outcomes and customer value.

Qualifications

Significant B2B marketing experience within telecoms/tech/ SaaS or similar.
Strong grasp of demand generation, ABM, proposition marketing and thought leadership.
Experience partnering with Sales, Product and Commercial Strategy teams.

Responsibilities

Develop and deliver an integrated Business Services marketing strategy aligned to revenue targets.
Create annual/quarterly plans with campaigns spanning digital, events and content.
Lead demand programmes to build a high-quality sales pipeline.

Skills

B2B marketing

Demand generation

Account-based marketing

Proposition marketing

Content marketing

Sales enablement

Tools

CRM platforms

Marketing automation

Digital marketing

Campaign analytics

Partner marketing

Job description

The role requires strong experience in B2B marketing, digital campaigns and thought leadership, with a focus on measurable commercial outcomes and customer value.

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