B2B Marketing Manager

Gigaclear; Abingdon; On-site; GBP 65,000 - 90,000; Full time

Job summary

Gigaclear is seeking a strategic B2B Marketing leader to design and deliver the Business Services marketing strategy, aligning with revenue targets and market opportunities.

You will drive integrated campaigns spanning digital, content, webinars, events, ABM, partnerships and thought leadership, to generate qualified demand and strengthen the company’s market position as a trusted rural connectivity partner.

Qualifications

• Significant experience in B2B marketing and demand generation.
• Experience in telecom/technology or SaaS is preferred.
• Strong collaboration with sales, product, and Commercial Strategy teams.
• Proven ability to drive pipeline growth and ROI.

Responsibilities

• Develop and deliver an integrated Business Services marketing strategy.
• Lead demand generation programmes to deliver a steady pipeline of opportunities.
• Create go-to-market, ABM and thought-leadership campaigns.
• Develop sales enablement materials and collateral to support the sales team.
• Position Gigaclear as a trusted business connectivity partner through market intelligence.

Skills

B2B marketing

Demand generation

Account-based marketing

Sales enablement

Strategic marketing

Thought leadership

Tools

CRM platforms

Marketing automation

Digital marketing

Campaign analytics

Partner marketing

Job description

Generate qualified demand, strengthen our Business Services brand, and enable sustainable revenue growth through targeted, insight-led B2B marketing.

We are entering an exciting phase of growth within the Business Services market, expanding our portfolio of connectivity, communications and managed service solutions for SMEs, public sector organisations, and strategic customers across rural Britain.

You will lead the development and delivery of our Business Services marketing strategy, creating integrated campaigns that generate qualified demand, strengthen market awareness, and enable the Business Services team to achieve its growth ambitions.

Working closely with the Business Commercial Strategy & Propositions Manager, Business Services leadership, Commercial Insight & Intelligence, PR and the wider Marketing team, the role will translate commercial strategy into targeted go-to-market programmes, thought leadership and customer engagement that generate measurable pipeline growth and strengthen our reputation as a trusted business connectivity and communications partner.

You will combine strategic marketing capability with strong commercial thinking, developing a modern B2B marketing function that balances brand building, demand generation, thought leadership, and sales enablement.

Key Responsibilities

Develop Business Services Marketing Strategy

Build and deliver an integrated Business Services marketing strategy that supports our commercial objectives and long-term growth ambitions.

Develop annual and quarterly marketing plans aligned to revenue targets, commercial priorities, and evolving market opportunities, ensuring marketing investment delivers measurable commercial outcomes.

Generate Qualified Demand

Work closely with the Business Services team to define lead qualification criteria, optimise lead management processes, and continually improve conversion from marketing-generated opportunities into revenue.

Lead demand generation programmes that deliver a consistent pipeline of high-quality sales opportunities across our target business markets.

Develop integrated campaigns spanning digital marketing, content marketing, webinars, events, direct marketing, account-based marketing, partnerships, and thought leadership.

Go to Market & Proposition Marketing

Partner closely with the Business Commercial Strategy & Propositions Manager to successfully launch new products, services, and commercial solutions.

Develop compelling proposition messaging, customer value propositions and go-to-market strategies that clearly articulate our competitive differentiation.

Account & Sector Campaigns

Develop targeted Account-Based Marketing (ABM) programmes focused on priority customers, strategic accounts, and high-value opportunities.

Create sector-specific marketing campaigns for key industries including agriculture, hospitality, professional services etc.

Use customer insight, market intelligence and commercial data to personalise marketing activity, strengthen engagement and improve the effectiveness of Business Services marketing.

Sales Enablement

Act as the strategic marketing partner to the Business Services team, ensuring Marketing and Sales operate as one integrated commercial function.

Develop sales enablement materials including proposition guides, competitive battlecards, customer presentations, sales playbooks, proposal content, and digital assets that enable the sales team to communicate Gigaclear’s value proposition with confidence.

Market Development & Thought Leadership

Position us as a recognised thought leader in business connectivity, digital transformation, and rural enterprise, strengthening our reputation as a trusted technology partner rather than simply a broadband provider.

Working closely with Corporate Communications and PR, develop a thought leadership programme that builds awareness, credibility, and engagement across our target business sectors.

Customer Lifetime Value & Advocacy

Develop programmes that strengthen relationships with existing Business Services customers and increase Customer Lifetime Value.

Create customer communication programmes supporting onboarding, product adoption, upsell / x-sell opportunities, customer retention, and advocacy.

Embed Test & Learn Methodology

Develop a culture of experimentation across Business Services marketing.

Working alongside Commercial Insight & Intelligence, design structured testing across messaging, content, campaign formats, account-based marketing, thought leadership, customer journeys, and lead generation activity.

Knowledge, Skills & Experience

You will have significant experience in B2B marketing, demand generation or commercial marketing within telecommunications, technology, managed services, SaaS or other business-to-business environments.

You will bring a strong understanding of demand generation, account-based marketing, proposition marketing, content marketing, thought leadership, and sales enablement, together with experience supporting consultative sales teams.

Experience of CRM platforms, marketing automation, digital marketing, partner marketing, PR collaboration, and campaign analytics will be highly advantageous, together with experience working closely with Sales, Product Management and Commercial Strategy teams.

Gigaclear is a leading alternative operator of rural full fibre broadband networks in the UK. Offering customers a truly world class product, we are developing our fibre-to-the-premises broadband (FTTP / FTTH) infrastructure to some of the most difficult to reach areas of the UK, empowering those communities with broadband to rival any city.

Staff Rewards, Benefits And Opportunities

• Generous employer pension; up to 8% matched contribution
• Income protection & life assurance
• 25 days holiday (plus bank holidays), holiday purchase scheme and Yay Days!
• Health cash plan, 24/7 remote GP access and Employee Assistance Programme including counselling & legal advice
• Unlimited access to online training and development content via our Learning Management System
• Long service benefits and monthly employee recognition
• Enhanced maternity and paternity provisions
• Flexible working environment
• Health & Wellbeing initiatives and company funded social events

Our approach is to work guided by our mission, vision and values.

Our Mission - Empowering communities with brilliant broadband

Our Vision - Connected Communities

Our Values - Own it, Find the Right Way, Work Together, Win Together