B2B Marketing Campaign Lead – Hybrid

The Institution of Engineering & Technology; Stevenage; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Stevenage office two days per week

Job summary

The Institution of Engineering & Technology in the United Kingdom is seeking an experienced Marketing Campaign Manager to lead end-to-end B2B campaigns that connect customer challenges with a broad portfolio of products and services.

You'll collaborate with Sales, Product and Portfolio teams to deliver insight-led campaigns, optimise performance and demonstrate ROI, while operating in a hybrid role with two days per week in our Stevenage office.

Qualifications

• Proven experience delivering end-to-end B2B campaigns.
• Strong ability to translate customer needs into compelling campaigns and content.
• Experience working with Sales teams to create sales enablement activity and engagement programmes.
• Strong knowledge of digital marketing channels including email, PPC, search and social media.

Responsibilities

• Develop and deliver insight-led B2B marketing campaigns aligned to business objectives and commercial growth.
• Create sales enablement, customer engagement and thought leadership activity.
• Deliver sector-focused marketing that positions the IET as a trusted partner for workforce capability and growth.
• Manage campaigns end-to-end from planning to evaluation and ROI reporting.
• Collaborate with Brand, Creative and Digital teams to produce content and assets across channels.
• Coordinate activity across digital, email, partnerships, events and offline channels.

Skills

B2B marketing

Campaign management

Sales enablement

Data analysis

Stakeholder management

Budget management

Digital marketing

Job description

The Institution of Engineering & Technology in the United Kingdom is seeking an experienced Marketing Campaign Manager to lead end-to-end B2B campaigns that connect customer challenges with a broad portfolio of products and services.

You'll collaborate with Sales, Product and Portfolio teams to deliver insight-led campaigns, optimise performance and demonstrate ROI, while operating in a hybrid role with two days per week in our Stevenage office.