Marketing Campaign Manager

The Institution of Engineering & Technology; Derrygoonan; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

The Institution of Engineering & Technology is seeking an experienced Marketing Campaign Manager to lead end-to-end B2B campaigns, aligning with growth objectives. You will work with Sales, Product and Portfolio teams to develop campaigns, content and sales enablement assets that engage professional audiences and drive commercial outcomes.

Hybrid working is offered with in-office presence in Stevenage two days per week; you will deliver integrated campaigns, optimise performance and demonstrate

Qualifications

• Experienced marketer with a strong track record delivering end-to-end B2B campaigns.
• Able to turn strategy into measurable activity from planning through delivery and evaluation.
• Organised, commercially minded, and able to manage multiple priorities.

Responsibilities

• Lead B2B and sales enablement campaigns that support growth ambitions.
• Deliver integrated, insight-led campaigns engaging businesses and partners.
• Collaborate with Sales, Product and Portfolio teams to drive engagement and growth.
• Collaborate with agencies to produce content and assets, optimize ROI and manage budgets.
• Monitor performance, provide briefs and direction for successful execution.

Skills

B2B marketing

Campaign management

Content development

Budget management

Tools

Target Internet

Propolis

Job description

Are you passionate about creating B2B marketing campaigns guided by cutting-edge marketing and digital best practices, that drive engagement and deliver business impact? Do you thrive on working closely with sales teams to develop campaigns, content and sales enablement activity that supports account growth? Could you take ownership of end-to-end campaign management and deliver marketing activity that connects customer challenges with a broad portfolio of products, services and solutions? At the IET, you'll do more than just a job. You'll help connect the people solving the problems that matter, making a meaningful contribution while developing professionally and personally.

We're investing in our people through a modern workplace, hybrid working and a culture that supports growth.

If you're a commercially minded B2B marketer driven by curiosity and continuous learning, you'll join a supportive marketing and communications community of 40+ professionals, with plenty of opportunities to learn, collaborate and develop your career.

Hybrid Working Arrangement

We support flexible working, with an expectation of being in our Stevenage office two days per week. Thursdays are our key team day, when everyone comes together to support collaboration and connection across the marketing team.

What you'll be doing

As one of our Marketing Campaign Managers, you'll lead B2B and sales enablement campaigns that support the IET's growth ambitions. You'll deliver integrated, insight-led campaigns that engage businesses, industry partners and professional audiences, taking activity from planning through to execution, optimisation and performance measurement.

Our B2B approach focuses on helping organisations address challenges around workforce capability, professional standards and business growth, rather than promoting products alone. You'll play a key role in bringing this strategy to life.

Working closely with Sales, Product and Portfolio Management teams, you'll deliver sector-focused campaigns, thought leadership and sales enablement activity that drive meaningful customer engagement and commercial growth.

You'll collaborate with Marketing Campaign Executives, Digital Marketing Executives, specialist marketing teams and external agencies to develop compelling content and campaign assets aligned to business objectives. Using data and insight, you'll optimise performance, demonstrate ROI and manage budgets effectively to maximise impact.

You'll help organisations understand how the IET can support their goals while equipping Sales teams with the content, tools and assets they need to maximise opportunities. As business priorities evolve, you'll also have the opportunity to support campaigns across other areas of the organisation.

What we hope you can bring to the role

We're looking for an experienced marketer with a strong track record of delivering end-to-end B2B campaigns. You'll be able to turn strategy into measurable activity, managing campaigns from planning through to delivery, optimisation and evaluation.

Organised and commercially minded, you'll manage multiple priorities while using insight and data to improve performance, demonstrate impact and maximise budget effectiveness. You'll work closely with colleagues across marketing, sales and delivery, as well as agency partners, providing clear briefs and direction to ensure successful campaign execution.

You'll also be supported to continue developing your skills through access to learning platforms such as Target Internet and Propolis, helping you stay current with marketing best practice and emerging trends.

A little more about the role

Develop and deliver insight-led B2B marketing campaigns aligned to business objectives and commercial growth.

Create sales enablement, customer engagement and thought leadership activity that supports customer conversations, account growth and engagement.

Deliver sector-focused marketing that positions the IET as a trusted partner for workforce capability, professional standards and business growth.

Manage campaigns end-to-end, from planning and briefing through to delivery and evaluation.

Collaborate with Brand, Creative and Digital teams to produce effective content and campaign assets across multiple channels.

Coordinate activity across digital, email, partnerships, events and offline channels as required.

Monitor, analyse and report on campaign performance, using insight to optimise activity and demonstrate ROI.

Work closely with Sales, Impact and Member & Customer Engagement teams to support lead generation, conversion and customer engagement.

Manage campaign budgets effectivey to maximise value and impact.

Apply audience segmentation and personalisation to improve campaign relevance and performance.

Keep up to date with marketing trends and best practice, applying learning to enhance campaign effectiveness.

A little more about what we're looking for

Proven experience delivering successful B2B marketing campaigns that support c