B2B IT Marketing Manager: Campaigns & Growth

Confidential; Fleet; Hybrid; GBP 39,000 - 41,000; Full time

Benefits offered by this job

24 days annual leave

Birthday day off

Healthcare cash plan

On-site parking

Job summary

Confidential, Fleet, is seeking an IT Marketing Manager to lead B2B marketing and partner-driven campaigns in a hybrid role. You will plan and deliver activities that raise awareness, generate demand, and support commercial growth, collaborating with sales and technology partners to deliver measurable outcomes.

You will analyse campaign performance, optimise budgets, and provide clear reporting to internal teams and partners.

Qualifications

• Experience in B2B marketing, ideally within IT, technology, channel or partner-led environments.
• Experience supporting marketing plans and campaigns that contribute to measurable business outcomes.
• An understanding of demand generation, partner marketing and go-to-market activity.
• Confident communication and relationship-building skills, with the ability to work across teams.
• Organised and commercially aware, with strong project coordination and attention to detail.
• Comfortable reviewing campaign data, budgets and performance reports.

Responsibilities

• Support the development and delivery of quarterly and annual marketing plans aligned with business objectives.
• Research market opportunities and help identify activities that can support growth.
• Translate business priorities and market insight into clear campaign plans and actions.
• Coordinate multi-channel campaigns across digital channels, content, events, social media and partner activity.
• Work with sales colleagues to ensure campaigns support commercial priorities and customer needs.
• Review campaign data and market feedback to improve engagement and performance.
• Track agreed measures, including campaign effectiveness, engagement and contribution to sales opportunities.
• Work with technology partners to plan joint marketing activity and co-branded campaigns.
• Help partners access relevant campaign resources, guidance and marketing support.
• Prepare updates on activity, results and recommendations, and support planning meetings and reviews.
• Help manage marketing budgets and partner-funded activity to achieve value for money.
• Support budget tracking, campaign reporting and the administration of marketing funding.
• Monitor the impact of marketing activity on engagement, pipeline and business performance.
• Identify opportunities to improve campaign effectiveness and return on investment.

Skills

B2B marketing

Channel marketing

Demand generation

Campaign planning

Relationship management

Job description

Confidential, Fleet, is seeking an IT Marketing Manager to lead B2B marketing and partner-driven campaigns in a hybrid role. You will plan and deliver activities that raise awareness, generate demand, and support commercial growth, collaborating with sales and technology partners to deliver measurable outcomes.

You will analyse campaign performance, optimise budgets, and provide clear reporting to internal teams and partners.