Marketing Campaign Manager

The Institution of Engineering & Technology; Stevenage; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Stevenage office two days per week

Job summary

The Institution of Engineering & Technology in the United Kingdom is seeking an experienced Marketing Campaign Manager to lead end-to-end B2B campaigns that connect customer challenges with a broad portfolio of products and services.

You'll collaborate with Sales, Product and Portfolio teams to deliver insight-led campaigns, optimise performance and demonstrate ROI, while operating in a hybrid role with two days per week in our Stevenage office.

Qualifications

• Proven experience delivering end-to-end B2B campaigns.
• Strong ability to translate customer needs into compelling campaigns and content.
• Experience working with Sales teams to create sales enablement activity and engagement programmes.
• Strong knowledge of digital marketing channels including email, PPC, search and social media.

Responsibilities

• Develop and deliver insight-led B2B marketing campaigns aligned to business objectives and commercial growth.
• Create sales enablement, customer engagement and thought leadership activity.
• Deliver sector-focused marketing that positions the IET as a trusted partner for workforce capability and growth.
• Manage campaigns end-to-end from planning to evaluation and ROI reporting.
• Collaborate with Brand, Creative and Digital teams to produce content and assets across channels.
• Coordinate activity across digital, email, partnerships, events and offline channels.

Skills

B2B marketing

Campaign management

Sales enablement

Data analysis

Stakeholder management

Budget management

Digital marketing

Job description

• Are you passionate about creating B2B marketing campaigns guided by cutting-edge marketing and digital best practices, that drive engagement and deliver business impact?
• Do you thrive on working closely with sales teams to develop campaigns, content and sales enablement activity that supports account growth?
• Could you take ownership of end-to-end campaign management and deliver marketing activity that connects customer challenges with a broad portfolio of products, services and solutions?

At the IET, you'll do more than just a job. You'll help connect the people solving the problems that matter, making a meaningful contribution while developing professionally and personally. We're investing in our people through a modern workplace, hybrid working and a culture that supports growth.

If you're a commercially minded B2B marketer driven by curiosity and continuous learning, you'll join a supportive marketing and communications community of 40+ professionals, with plenty of opportunities to learn, collaborate and develop your career.

Hybrid Working Arrangement

We support flexible working, with an expectation of being in our Stevenage office two days per week. Thursdays are our key team day, when everyone comes together to support collaboration and connection across the marketing team.

What you'll be doing

As one of our Marketing Campaign Managers, you'll lead B2B and sales enablement campaigns that support the IET's growth ambitions. You'll deliver integrated, insight-led campaigns that engage businesses, industry partners and professional audiences, taking activity from planning through to execution, optimisation and performance measurement.

Our B2B approach focuses on helping organisations address challenges around workforce capability, professional standards and business growth, rather than promoting products alone. You'll play a key role in bringing this strategy to life.

Working closely with Sales, Product and Portfolio Management teams, you'll deliver sector-focused campaigns, thought leadership and sales enablement activity that drive meaningful customer engagement and commercial growth.

You'll collaborate with Marketing Campaign Executives, Digital Marketing Executives, specialist marketing teams and external agencies to develop compelling content and campaign assets aligned to business objectives. Using data and insight, you'll optimise performance, demonstrate ROI and manage budgets effectively to maximise impact.

You'll help organisations understand how the IET can support their goals while equipping Sales teams with the content, tools and assets they need to maximise opportunities. As business priorities evolve, you'll also have the opportunity to support campaigns across other areas of the organisation.

What we hope you can bring to the role

We're looking for an experienced marketer with a strong track record of delivering end-to-end B2B campaigns. You'll be able to turn strategy into measurable activity, managing campaigns from planning through to delivery, optimisation and evaluation.

Organised and commercially minded, you'll manage multiple priorities while using insight and data to improve performance, demonstrate impact and maximise budget effectiveness. You'll work closely with colleagues across marketing, sales and delivery, as well as agency partners, providing clear briefs and direction to ensure successful campaign execution.

You'll also be supported to continue developing your skills through access to learning platforms such as Target Internet and Propolis, helping you stay current with marketing best practice and emerging trends.

A little more about the role

• Develop and deliver insight-led B2B marketing campaigns aligned to business objectives and commercial growth.
• Create sales enablement, customer engagement and thought leadership activity that supports customer conversations, account growth and engagement.
• Deliver sector-focused marketing that positions the IET as a trusted partner for workforce capability, professional standards and business growth.
• Manage campaigns end-to-end, from planning and briefing through to delivery and evaluation.
• Collaborate with Brand, Creative and Digital teams to produce effective content and campaign assets across multiple channels.
• Coordinate activity across digital, email, partnerships, events and offline channels as required.
• Monitor, analyse and report on campaign performance, using insight to optimise activity and demonstrate ROI.
• Work closely with Sales, Impact and Member & Customer Engagement teams to support lead generation, conversion and customer engagement.
• Manage campaign budgets effectively to maximise value and impact.
• Apply audience segmentation and personalisation to improve campaign relevance and performance.
• Keep up to date with marketing trends and best practice, applying learning to enhance campaign effectiveness.

A little more about what we're looking for

• Proven experience delivering successful B2B marketing campaigns that support commercial objectives.
• Experience working with Sales teams to create sales enablement activity, customer communications and engagement programmes.
• Ability to translate customer needs and business challenges into compelling campaigns, content and marketing initiatives.
• Strong knowledge of digital marketing channels, including email, PPC, search and social media.
• Strong analytical skills, with the ability to use data and insight to improve performance and demonstrate impact.
• Excellent planning and project management skills, with the ability to manage multiple priorities effectively.
• Experience briefing and working with creative teams and external partners to deliver high-quality, on-brand assets.
• Strong stakeholder management and communication skills, with the ability to influence, collaborate and delegate effectively.
• Experience managing budgets and maximising return on investment.
• A proactive and adaptable approach, with the ability to thrive in a fast-paced environment.