Hybrid Digital Marketing Campaigns Executive

The Institution of Engineering & Technology; Stevenage; Hybrid; GBP 29,000 - 39,000; Full time

Job summary

The Institution of Engineering & Technology (IET) is seeking a Digital Marketing Executive to deliver and optimise campaigns across email, social media, PPC and content across events, courses and awards. This hybrid Stevenage-based role collaborates with a 20+strong marketing team to drive engagement, attendance and ROI.

You will plan and execute targeted campaigns, monitor performance, stay updated with GDPR and digital trends, and support budget management while working with stakeholders to

Qualifications

• Hands-on experience in digital marketing across email, social media, PPC and web content management.

Responsibilities

• Plan, build, and execute targeted email marketing campaigns, ensuring mobile-friendly designs.
• Manage and schedule organic social media posts and analyse performance.
• Set up and manage PPC campaigns on Google Ads and social platforms.
• Update website content using Umbraco CMS with SEO best practices.
• Create and repurpose engaging campaign content including photography and video.
• Monitor and analyse digital marketing performance across channels and report insights.
• Collaborate with Marketing Campaign Managers for cohesive messaging.
• Assist in conducting A/B tests for ads, emails, and landing pages.
• Support budget management for digital campaigns.
• Stay updated with data privacy regulations (GDPR) and best practices.

Skills

Email marketing

Social media management

PPC

Web content management

Data analysis

Campaign optimisation

Tools

Umbraco CMS

Mailchimp

Upland Adestra

Google Ads

LinkedIn Ads

Sprinklr

Hootsuite

WordPress

Job description

The Institution of Engineering & Technology (IET) is seeking a Digital Marketing Executive to deliver and optimise campaigns across email, social media, PPC and content across events, courses and awards. This hybrid Stevenage-based role collaborates with a 20+strong marketing team to drive engagement, attendance and ROI.

You will plan and execute targeted campaigns, monitor performance, stay updated with GDPR and digital trends, and support budget management while working with stakeholders to