Hybrid Digital Marketing Executive: Campaigns & Engagement

Institution of Engineering and Technology (IET); Stevenage; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Hybrid working

Office in Stevenage

Job summary

The Institution of Engineering and Technology (IET) in Stevenage is seeking a Digital Marketing Executive to deliver and optimise multi-channel campaigns. You will focus on email marketing, social media, PPC and web content, supporting events, learning and awards campaigns with a team of 20+ professionals.

You will collaborate with Campaign Managers and Specialists to monitor performance, drive engagement, and implement data-driven optimisations while maintaining GDPR compliance and best

Qualifications

• Hands-on digital marketing experience across email, social, PPC and web content management.
• Ability to analyse data and drive optimisation decisions.
• Proven ability to manage multiple projects and meet deadlines.
• Familiarity with GDPR and data privacy in campaigns.

Responsibilities

• Plan, build, and execute targeted email campaigns with mobile-friendly designs.
• Schedule and manage organic social posts, analyse performance for optimisation.
• Set up and manage PPC campaigns across Google Ads and social platforms.
• Regularly update and maintain website content using CMS platforms (Umbraco/WordPress).
• Create and adapt content for campaigns across channels (photos/videos).
• Monitor and analyse performance and provide ROI insights.
• Collaborate with Marketing Campaign Managers for cohesive messaging.
• Support budgeting and A/B testing for digital ads and landing pages.

Skills

Email marketing

Social media management

PPC

Web content management

Data analysis

Tools

Umbraco CMS

WordPress

Mailchimp

Upland Adestra

Google Ads

LinkedIn Ads

Sprinklr

Hootsuite

Job description

The Institution of Engineering and Technology (IET) in Stevenage is seeking a Digital Marketing Executive to deliver and optimise multi-channel campaigns. You will focus on email marketing, social media, PPC and web content, supporting events, learning and awards campaigns with a team of 20+ professionals.

You will collaborate with Campaign Managers and Specialists to monitor performance, drive engagement, and implement data-driven optimisations while maintaining GDPR compliance and best