B2B Education Growth & Events Marketing Lead

apetito Limited; Trowbridge; Hybride; GBP 42 000 - 64 000; Plein temps

Avantages offerts par ce poste

Living Wage employer

25 days holiday + bank holidays

Annual bonus scheme

Pension scheme with employer match

Life assurance

Free parking

Business discounts

Résumé du poste

apetito Limited is seeking a Senior Marketing Executive to lead Education acquisition strategy and manage a programme of events and exhibitions.

You will develop integrated campaigns with Sales and central Marketing teams, translating business goals into termly plans and driving pipeline growth through digital, events, PR, email and telesales. Hybrid role, based in Trowbridge with UK travel.

Qualifications

• Experience crafting and delivering acquisition campaigns across digital, events, PR, email and direct marketing.
• Ability to translate business goals into termly campaign plans with defined metrics.
• Strong leadership of multi-channel campaigns and internal stakeholders.
• Data-driven approach to optimise campaigns with HubSpot insights.
• Excellent briefing and project-management capabilities.
• Willingness to travel to UK events and central offices.

Responsabilités

• Develop and own the Education acquisition strategy aligned to growth objectives.
• Lead multi-touchpoint acquisition campaigns, briefing creatives and coordinating teams.
• Own end-to-end lead generation and nurture journey; drive first appointments.
• Lead the Education events strategy; manage a programme of regional events and national exhibitions.
• Analyse event performance and ROI, recommending programme improvements.

Connaissances

Campaign strategy

Multi-channel campaigns

Data analysis

Project management

Briefing

Travel readiness

Microsoft Office

Strong communication

Formation

Marketing Degree, CIM qualification

Outils

HubSpot

Description du poste

apetito Limited is seeking a Senior Marketing Executive to lead Education acquisition strategy and manage a programme of events and exhibitions.

You will develop integrated campaigns with Sales and central Marketing teams, translating business goals into termly plans and driving pipeline growth through digital, events, PR, email and telesales. Hybrid role, based in Trowbridge with UK travel.