Growth-Focused B2B Education Marketing Lead

Apetito-Wiltshire-Farm-Foods; Trowbridge; Hybrid; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

25 days holiday + bank holidays

Bonus scheme

Job summary

apetito is seeking a Senior Marketing Executive for its Education division. You will drive acquisition growth, manage a programme of events and exhibitions, and lead integrated campaigns across digital, PR, email and telesales to attract and convert education customers.

You’ll work with Sales and central Marketing, translating business goals into termly plans, and you will travel UK-wide for events while maintaining a strong focus on ROI and pipeline development.

Qualifications

• Solid marketing experience with campaign strategy and execution.
• Experience developing acquisition strategies driving measurable pipeline growth.
• Leading multi-channel campaigns across digital, events, PR, email and direct marketing.
• Analytical mindset to optimise ROI from campaign data.
• Strong briefing and project management to deliver on time and to standard.

Responsibilities

• Own Education acquisition strategy from planning to delivery. Align with growth goals and marketing objectives.
• Lead multi-touchpoint campaigns, brief creative and manage internal stakeholders to meet timelines and budget.
• Own end-to-end lead generation and nurture, ensuring high-quality leads and alignment with sales teams.
• Develop and deliver the Education events strategy, including regional events and national exhibitions, with post-event analysis.

Skills

Acquisition strategy

Multi-channel campaigns

Events & exhibitions

Lead generation

Campaign analytics

Project management

Travel flexibility

Driving licence

Education

Marketing degree

CIM qualification

Tools

HubSpot

Marketing automation

Job description

apetito is seeking a Senior Marketing Executive for its Education division. You will drive acquisition growth, manage a programme of events and exhibitions, and lead integrated campaigns across digital, PR, email and telesales to attract and convert education customers.

You’ll work with Sales and central Marketing, translating business goals into termly plans, and you will travel UK-wide for events while maintaining a strong focus on ROI and pipeline development.