Growth Marketing Lead: Demand Gen & ABM (Global)

Mapal Group; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Mapal Group is seeking a Growth Marketing leader to drive demand generation and performance across international B2B SaaS markets. You will own cross-functional growth initiatives, partner with Sales and Product Marketing, and lead ABM and multi-channel campaigns to scale revenue.

You will combine strategic thinking with hands-on execution, leveraging data to optimise campaigns and expand into new markets while maintaining alignment with global priorities.

Qualifications

• 8 years of experience in Growth Marketing, Demand Generation or Performance Marketing within a B2B SaaS environment.
• Proven track record of generating pipeline and delivering measurable revenue impact.
• Strategic mindset with hands-on execution.
• Strong analytical skills turning data into actionable decisions.
• Experience leading cross-functional growth initiatives.
• Ability to navigate international markets balancing global priorities with regional needs.
• Excellent communication and stakeholder management with a strong sense of ownership.

Responsibilities

• Build and execute demand generation programmes to increase pipeline and improve conversion across the funnel.
• Use data, insights and experimentation to identify what works, scale successful initiatives and continuously optimise performance.
• Identify and unlock opportunities in new markets, customer segments and ICPs.
• Develop targeted growth plans that align global priorities with local market needs.
• Partner with Product Marketing and Commercial teams to identify cross-sell opportunities within our existing customer base.
• Develop and launch campaigns that drive product adoption and generate additional revenue from existing customers.
• Design and execute targeted ABM programmes for priority accounts.
• Work closely with Sales teams on account targeting, messaging, campaign execution and follow-up.
• Own and optimise the performance of growth channels including paid marketing, content-led initiatives, lifecycle marketing, partnerships and field marketing.
• Drive a data-driven approach to testing, attribution, optimisation and budget allocation.
• Lead complex, cross-functional projects, including website improvements, campaign launches, reporting frameworks and process optimisation.
• Strengthen Marketing’s contribution to revenue through effective execution and continuous improvement.
• Support and develop high-performing talent within the Growth Marketing function.
• Build strong relationships with Sales, RevOps, Customer Success, Product Marketing and external agency partners to ensure alignment and shared accountability.

Skills

Growth Marketing

Demand Generation

Performance Marketing

Analytical skills

Cross-functional leadership

International markets

Job description

Mapal Group is seeking a Growth Marketing leader to drive demand generation and performance across international B2B SaaS markets. You will own cross-functional growth initiatives, partner with Sales and Product Marketing, and lead ABM and multi-channel campaigns to scale revenue.

You will combine strategic thinking with hands-on execution, leveraging data to optimise campaigns and expand into new markets while maintaining alignment with global priorities.