B2B Growth Marketing Manager

Lifetime Group; United Kingdom; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days annual leave (rising with long

Birthday day off

Flexible working & flexi time

Health cash plan

Pension up to 5%

Life assurance

Enhanced family benefits

Wellbeing package

Job summary

Lifetime Training, part of the Lifetime Group, is seeking a Marketing Manager to lead commercial marketing for the Group's B2B activity, focusing on demand generation. You will partner with senior stakeholders, translate priorities into campaigns, and drive measurable outcomes across multiple channels.

You will bring significant marketing experience, strong project management skills, and a data-driven approach to optimise performance and engagement across campaigns; experience with CRM and

Qualifications

• Significant marketing experience, preferably B2B with lead-generation focus.
• Independent planning and delivery of integrated marketing activity from brief to measurement.
• Experience collaborating with senior stakeholders and sales/business development teams.
• Strong understanding of demand generation, segmentation, and multi-channel marketing.

Responsibilities

• Lead commercial marketing for Lifetime Groups B2B activity with a demand-generation focus.
• Translate commercial priorities into actionable marketing plans and campaigns.
• Collaborate with Group Head of Marketing and wider team to drive measurable activity.
• Manage agencies, suppliers and internal contributors to deliver high-quality work.

Skills

Marketing experience

Lead generation

Stakeholder management

Multi-channel marketing

Project management

Written communication

Data-driven decision making

Agency management

Organisational skills

Judgement

Tools

CRM tools

Analytics platforms

Campaign reporting tools

Job description

Lifetime Training, part of the Lifetime Group, is seeking a Marketing Manager to lead commercial marketing for the Group's B2B activity, focusing on demand generation. You will partner with senior stakeholders, translate priorities into campaigns, and drive measurable outcomes across multiple channels.

You will bring significant marketing experience, strong project management skills, and a data-driven approach to optimise performance and engagement across campaigns; experience with CRM and