B2B Growth Marketing Manager

Countrywide Healthcare; Grimethorpe; On-site; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Virtual GP for you and your household

Discount Card - 800+ retailers

Buy and sell holiday scheme

Enhanced maternity and family friendly

Job summary

Countrywide Healthcare is seeking a commercially minded Marketing Manager to turn customer insight, a catalogue of around 8,000 products and cross-functional teams into measurable growth. You’ll use data to identify opportunities, develop compelling propositions and deliver targeted campaigns that drive acquisition, retention and revenue growth.

This role goes beyond branding, collaborating with sales, digital and the wider Countrywide business to build a high-performing marketing function.

Qualifications

• Proven experience in a Marketing Manager or senior marketing role.
• Strong B2B catalogue, consumables, distribution or high-SKU experience.
• Experience driving customer retention, share of wallet, cross-sell and acquisition.
• Strong lead-generation and campaign management experience.
• Experience using customer and purchasing data to drive targeted marketing.
• Excellent copywriting, proposition development and content skills.
• A strong understanding of CRM, email, digital, social, SEO and marketing analytics.
• A genuinely commercial mindset with a focus on revenue and ROI.
• Experience leading and developing a marketing team.

Responsibilities

• Grow share of wallet by identifying what our customers could be buying from us but currently aren’t.
• Improve retention and protect customer spend, identifying potential leakage to competitors and creating campaigns to win that spend back.
• Drive cross-sell, repeat purchasing and category penetration across our extensive product range.
• Develop strong customer, product and sector value proposition that give customers compelling reasons to choose Countrywide.
• Create targeted, multi-channel campaigns that generate high-quality B2B leads, opportunities and revenue.
• Use customer purchasing data, segmentation and insight to identify commercial opportunities and measure marketing ROI.
• Identify future sectors and markets for growth, developing propositions and campaigns to test and unlock new revenue opportunities.
• Work closely with our Head of Digital, providing the copy, messaging, imagery, propositions and campaign assets needed to deliver effective digital campaign sprints.
• Lead, coach and develop our marketing team, creating a commercially focused, creative and high-performing function.

Skills

Marketing strategy

B2B marketing

CRM / email / digital

Lead generation

Campaign management

Copywriting

Team leadership

Tools

CRM software

Email marketing

SEO tools

Job description

Countrywide Healthcare is seeking a commercially minded Marketing Manager to turn customer insight, a catalogue of around 8,000 products and cross-functional teams into measurable growth. You’ll use data to identify opportunities, develop compelling propositions and deliver targeted campaigns that drive acquisition, retention and revenue growth.

This role goes beyond branding, collaborating with sales, digital and the wider Countrywide business to build a high-performing marketing function.