Marketing Manager

Countrywide Healthcare; Grimethorpe; On-site; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Virtual GP for you and your household

Discount Card - 800+ retailers

Buy and sell holiday scheme

Enhanced maternity and family friendly

Job summary

Countrywide Healthcare is seeking a commercially minded Marketing Manager to turn customer insight, a catalogue of around 8,000 products and cross-functional teams into measurable growth. You’ll use data to identify opportunities, develop compelling propositions and deliver targeted campaigns that drive acquisition, retention and revenue growth.

This role goes beyond branding, collaborating with sales, digital and the wider Countrywide business to build a high-performing marketing function.

Qualifications

• Proven experience in a Marketing Manager or senior marketing role.
• Strong B2B catalogue, consumables, distribution or high-SKU experience.
• Experience driving customer retention, share of wallet, cross-sell and acquisition.
• Strong lead-generation and campaign management experience.
• Experience using customer and purchasing data to drive targeted marketing.
• Excellent copywriting, proposition development and content skills.
• A strong understanding of CRM, email, digital, social, SEO and marketing analytics.
• A genuinely commercial mindset with a focus on revenue and ROI.
• Experience leading and developing a marketing team.

Responsibilities

• Grow share of wallet by identifying what our customers could be buying from us but currently aren’t.
• Improve retention and protect customer spend, identifying potential leakage to competitors and creating campaigns to win that spend back.
• Drive cross-sell, repeat purchasing and category penetration across our extensive product range.
• Develop strong customer, product and sector value proposition that give customers compelling reasons to choose Countrywide.
• Create targeted, multi-channel campaigns that generate high-quality B2B leads, opportunities and revenue.
• Use customer purchasing data, segmentation and insight to identify commercial opportunities and measure marketing ROI.
• Identify future sectors and markets for growth, developing propositions and campaigns to test and unlock new revenue opportunities.
• Work closely with our Head of Digital, providing the copy, messaging, imagery, propositions and campaign assets needed to deliver effective digital campaign sprints.
• Lead, coach and develop our marketing team, creating a commercially focused, creative and high-performing function.

Skills

Marketing strategy

B2B marketing

CRM / email / digital

Lead generation

Campaign management

Copywriting

Team leadership

Tools

CRM software

Email marketing

SEO tools

Job description

Are you a commercially minded marketer who knows how to turn customer insight, great campaigns and a large product range into measurable growth?

Countrywide Healthcare is looking for a Marketing Manager to join our team and play a key role in driving the next stage of our growth. With a catalogue of around 8,000 products, this is a great opportunity for someone with experience in a catalogue, consumables, distribution or high-SKU environment.

You’ll use customer insight and purchasing data to identify opportunities, develop compelling propositions and deliver targeted campaigns that drive customer acquisition, retention and revenue growth. This is much more than a brand and communications role. You'll work closely with sales, digital and the wider Countrywide business.

What will you be doing as a Marketing Manager at Countrywide Healthcare?

• Grow share of wallet by identifying what our customers could be buying from us but currently aren’t
• Improve retention and protect customer spend, identifying potential leakage to competitors and creating campaigns to win that spend back
• Drive cross-sell, repeat purchasing and category penetration across our extensive product range
• Develop strong customer, product and sector value propositions that give customers compelling reasons to choose Countrywide
• Create targeted, multi-channel campaigns that generate high-quality B2B leads, opportunities and revenue
• Use customer purchasing data, segmentation and insight to identify commercial opportunities and measure marketing ROI
• Identify future sectors and markets for growth, developing propositions and campaigns to test and unlock new revenue opportunities
• Work closely with our Head of Digital, providing the copy, messaging, imagery, propositions and campaign assets needed to deliver effective digital campaign sprints
• Lead, coach and develop our marketing team, creating a commercially focused, creative and high-performing function

The ideal candidate for this role will have:

• Proven experience in a Marketing Manager or senior marketing role
• Strong B2B catalogue, consumables, distribution or high-SKU experience
• Experience driving customer retention, share of wallet, cross-sell and acquisition
• Strong lead-generation and campaign management experience
• Experience using customer and purchasing data to drive targeted marketing
• Excellent copywriting, proposition development and content skills
• A strong understanding of CRM, email, digital, social, SEO and marketing analytics
• A genuinely commercial mindset with a focus on revenue and ROI
• Experience leading and developing a marketing team

Experience within Healthcare, Social Care, Hospitality, HoReCa, Leisure, Catering, Cleaning, Facilities Management or another consumables-led sector would be a real advantage.

• Annual salary of £45,000.00
• Virtual GP for you and your household
• Reward Gateway Discount Card - savings from over 800 retailers
• Buy and sell holiday scheme
• Enhanced maternity and family friendly leave

This is an exciting opportunity to make a genuine commercial impact within an established business with an extensive product portfolio and significant potential for growth. You'll have the opportunity to use customer insight, data and your marketing expertise to influence our growth strategy, develop new markets and help us get even more value from our existing customer relationships.

If you’re a commercially minded marketer who believes marketing should be a key driver of business growth, we’d love to hear from you.

At Countrywide Healthcare, we pride ourselves on our diverse workforce and ensuring we have an inclusive environment for all our staff. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination. Please let us know if we need to make any reasonable adjustments for you during the recruitment process.