Growth Marketing Manager - Multi-Channel & CRM (Hybrid)

Forward Role Recruitment; Preston; Hybrid; GBP 50,000 - 55,000; Full time

Job summary

Forward Role Recruitment is seeking a Marketing Manager (B2C) in Preston to own the marketing strategy and drive the next growth phase for a rapidly expanding healthcare business. The role covers customer acquisition, CRM, lifecycle marketing, referrals, partnerships, digital, content, events and local market activity.

This is a hands-on, multi-channel position where you’ll own campaigns, use data to influence commercial performance and work across geographies.

Qualifications

• Experience in growth, campaign or marketing management with multi-channel campaigns.
• Commercial mindset with understanding of customer acquisition, performance, budgets and ROI.
• Fluent use of CRM, marketing automation, analytics and reporting tools to translate data into action.

Responsibilities

• Own the growth strategy, developing and delivering the marketing plan across audiences, geographies, services and referral channels
• Lead integrated campaigns across paid, social, email, web, PR, events and referral marketing
• Drive digital, CRM and conversion, improving lead generation, nurture, conversion and retention through data and insight
• Grow referrals and strengthen the brand through partnerships, targeted campaigns and compelling audience messaging
• Measure and optimise performance, using data and reporting to improve ROI and identify new growth opportunities

Skills

Growth marketing

Campaign management

CRM

Analytics

Stakeholder management

Budgeting & ROI

Tools

HubSpot

Google Analytics

Power BI

WordPress

Canva

AI-enabled marketing tools

Job description

Forward Role Recruitment is seeking a Marketing Manager (B2C) in Preston to own the marketing strategy and drive the next growth phase for a rapidly expanding healthcare business. The role covers customer acquisition, CRM, lifecycle marketing, referrals, partnerships, digital, content, events and local market activity.

This is a hands-on, multi-channel position where you’ll own campaigns, use data to influence commercial performance and work across geographies.