B2B Events Marketing Lead — Flexible Hours

Strategy Institute; United Kingdom; Híbrido; GBP 45 000 - 65 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary with bonus based on

Flexible hours

Becoming an integral part of an eager,

Advancement and learning development

Resumo da oferta

Strategy Institute is a B2B digital media and events company seeking a Marketing Manager to lead cross‑portfolio event marketing. You will own omnichannel campaigns, driving delegate tickets and sponsorship revenue through CRM, content, paid media and partnerships.

You will collaborate in a matrix marketing structure, measure results, and continuously improve multi‑channel strategies across events, with a strong focus on data-driven decisions and revenue growth.

Qualificações

• 3+ years in a B2B conference/event marketing role.
• Proven track record of delivering marketing plans and KPIs.
• Excellent project management and analytical skills.

Responsabilidades

• Create and execute an omnichannel marketing strategy for delegate acquisition and sponsorship lead generation for your portfolio of events.
• Manage projects with clear documentation and status updates to ensure results.
• Leverage new marketing technologies to drive growth and best-in-class campaigns.
• Report weekly on marketing performance and ROI with P&L data.
• Act as brand steward with sector expertise across the marketing mix.
• Plan and direct campaigns to maximize revenue within budget.
• Build audience data by job titles and market segments for events.

Conhecimentos

B2B marketing

Campaign management

Project management

Analytical skills

Time management

Team collaboration

Marketing automation

Formação académica

Bachelor’s Degree in Marketing/Communications/Advertising

Ferramentas

HubSpot

Google Analytics

ZoomInfo

Descrição da oferta de emprego

Strategy Institute is a B2B digital media and events company seeking a Marketing Manager to lead cross‑portfolio event marketing. You will own omnichannel campaigns, driving delegate tickets and sponsorship revenue through CRM, content, paid media and partnerships.

You will collaborate in a matrix marketing structure, measure results, and continuously improve multi‑channel strategies across events, with a strong focus on data-driven decisions and revenue growth.