Strategic Marketing Lead, B2B Events & Conferences

BMS Performance Ltd; Greater London; On-site; GBP 55,000 - 70,000; Full time

Job summary

BMS Performance Ltd is seeking a Marketing Manager to lead marketing for a portfolio of high-profile events in London. The role covers strategy, execution across email, social, SEO and PPC, and builds partnerships with associations and media partners to grow attendance and revenue.

You will craft compelling copy across the event lifecycle, manage budgets, and collaborate with speakers and sponsors to maximise reach and ROI. International travel may be required.

Qualifications

• 3-4 years of marketing experience, ideally within B2B publishing, conferences, events, exhibitions or a membership organisation.
• Proven track record managing marketing campaigns across email, social media, stakeholder engagement, media partners, and data analysis.
• Excellent communicator and team player, able to connect ideas and outcomes while working effectively across departments and seniority levels.
• Excellent copywriting skills across a variety of mediums that engage audiences and drive event attendance.
• Data-driven and commercial mindset, with experience managing marketing budgets and delivering ROI.
• Able to work independently, manage tight deadlines, and travel internationally when required.

Responsibilities

• Develop outstanding, creative marketing strategies for an event portfolio, taking full bottom-line marketing responsibility for each event.
• Work across a range of channels, including email marketing, social media, SEO, and PPC, to identify new prospects and build brand awareness.
• Build and manage long-term, effective partnerships with leading associations, publications, and influencers globally.
• Proactively nurture prospects and past customers to grow revenue and deliver against targets.
• Write compelling, informative copy across the full event lifecycle, testing new ways to engage key audiences and reporting on results.
• Build close working relationships with expert speakers and sponsors to secure their buy-in and promote events through their networks.
• Review the impact of marketing campaigns and activities, using data to identify future opportunities and challenges.

Skills

Marketing campaigns

Copywriting

Data analysis

Budget management

Stakeholder comms

Team collaboration

Job description

BMS Performance Ltd is seeking a Marketing Manager to lead marketing for a portfolio of high-profile events in London. The role covers strategy, execution across email, social, SEO and PPC, and builds partnerships with associations and media partners to grow attendance and revenue.

You will craft compelling copy across the event lifecycle, manage budgets, and collaborate with speakers and sponsors to maximise reach and ROI. International travel may be required.