International B2B Events Marketing Campaign Lead

Marketing Talent | Publishing, Events & Tech Recruitment; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Marketing Talent | Publishing, Events & Tech Recruitment in London is seeking a Marketing Manager to run integrated campaigns across a portfolio of high-profile events. You will own campaigns from launch to delivery, collaborating with sales, production, operations and digital teams to hit registrations and revenue targets.

This role blends strategy and execution, offering visibility across the business. You will plan multi-channel campaigns, shape messaging, manage budgets, and report with

Qualifications

• Two or more years of marketing experience in B2B events.
• Track record of results-focused campaigns, with a strong grasp of delegate acquisition and lead generation.
• Experience across email, web, paid media, social and content-led campaigns.
• Strong project management across multiple campaigns, deadlines and stakeholders.
• Working knowledge of Canva and experience editing and producing video.
• High attention to detail and a proactive approach to delivery.

Responsibilities

• Plan and deliver multi-channel campaigns across email, paid media, social, content, partnerships and web.
• Drive delegate registrations and support sponsorship and exhibition revenue targets.
• Own campaign timelines, prioritising activity around strong commercial opportunities.
• Shape audience propositions and messaging for every campaign stage.
• Manage budgets, tracking spend and reallocating investment to top performers.
• Use data to spot gaps and recommend actions.
• Collaborate with sales to generate and nurture qualified leads and assets for conversion.
• Brief creative, digital and content teams, agencies and suppliers.
• Report to stakeholders with recommendations, not just numbers.
• Contribute to portfolio planning, product positioning and new revenue ideas.
• Grow audience by working with audience development, data and sales teams, and support database growth and lead generation campaigns.
• Improve audience quality, retention and engagement.
• Explore opportunities in new sectors, geographies and customer segments.

Skills

B2B events marketing

Campaign management

Data-driven decisions

Lead generation

Copywriting

Tools

Canva

Video editing

Job description

Marketing Talent | Publishing, Events & Tech Recruitment in London is seeking a Marketing Manager to run integrated campaigns across a portfolio of high-profile events. You will own campaigns from launch to delivery, collaborating with sales, production, operations and digital teams to hit registrations and revenue targets.

This role blends strategy and execution, offering visibility across the business. You will plan multi-channel campaigns, shape messaging, manage budgets, and report with