B2B Campaigns & Events Lead

The Portfolio Group Inc.; Barking; On-site; GBP 32,000 - 52,000; Full time

Job summary

The Portfolio Group Inc. is seeking a driven Marketing Campaign Executive to own the delivery of webinars and live events, and to craft campaigns that engage audiences, drive registrations and deliver commercial outcomes.

You’ll work with an experienced Events & Marketing Manager to take campaigns from concept through delivery, gaining autonomy and a tangible impact. You will plan digital webinars, build cross-channel campaigns, create engaging content, and continually optimise performance

Qualifications

• Experience delivering B2B events, webinars or marketing campaigns.
• Excellent written communication and copywriting skills.
• Highly organised and able to manage multiple projects and deadlines.
• Commercial mindset with interest in campaign performance and optimisation.
• Experience using CRM and email marketing platforms would be advantageous.

Responsibilities

• Plan, coordinate and deliver webinars and live events.
• Build marketing campaigns across email and digital channels.
• Create event programmes, promotional content and customer communications.
• Run A/B tests on subject lines, messaging, landing pages and CTAs.
• Host webinars and support speakers to ensure smooth events.
• Collaborate with Sales, Marketing and Content teams to maximise registrations.
• Monitor campaign performance and provide insightful reporting.
• Maintain CRM data and support campaign targeting and optimisation.

Skills

B2B event marketing

Campaign management

Copywriting

Project management

CRM analytics

Tools

CRM platforms

Email marketing platforms

Job description

The Portfolio Group Inc. is seeking a driven Marketing Campaign Executive to own the delivery of webinars and live events, and to craft campaigns that engage audiences, drive registrations and deliver commercial outcomes.

You’ll work with an experienced Events & Marketing Manager to take campaigns from concept through delivery, gaining autonomy and a tangible impact. You will plan digital webinars, build cross-channel campaigns, create engaging content, and continually optimise performance