Strategic B2B Marketing & Events Manager (12-Month)

IDP International Education Specialists; Greater London; Hybrid; GBP 65,000 - 85,000; Full time

Job summary

IDP Connect Ltd in London seeks a Marketing and Events Manager (B2B) to lead integrated campaigns and flagship events across UK portfolios. You will manage multi-channel activities, translate insights into university-focused campaigns, and coordinate high-profile events and webinars with cross-functional teams.

The role emphasizes delivering engaging campaigns, stakeholder management, and data-driven reporting within a collaborative B2B marketing team.

Qualifications

• Proven experience managing B2B marketing campaigns for events and webinars.
• Strong digital marketing channel know-how and campaign execution.
• Experience using CRM platforms (HubSpot) for segmentation, invites and attendee comms.

Responsibilities

• Plan and deliver integrated B2B marketing campaigns aligned to objectives.
• Manage marketing activity across email, CRM, social, webinars and digital channels.
• Translate research and market insights into campaigns for university audiences.
• Deliver sector-facing events, webinars, and partner activities.
• Lead flagship events such as industry awards and forums.
• Collaborate with product, client and marketing teams for audience relevance.
• Oversee event logistics: speaker management, scheduling, communications.
• Track campaign/event performance and propose improvements.
• Support LinkedIn content planning and performance reporting.

Skills

Event management

Digital marketing

HubSpot

Project management

Stakeholder management

Communication

Tools

HubSpot CRM

Job description

IDP Connect Ltd in London seeks a Marketing and Events Manager (B2B) to lead integrated campaigns and flagship events across UK portfolios. You will manage multi-channel activities, translate insights into university-focused campaigns, and coordinate high-profile events and webinars with cross-functional teams.

The role emphasizes delivering engaging campaigns, stakeholder management, and data-driven reporting within a collaborative B2B marketing team.