B2B E‑Commerce Lead: Platform Growth

Greene King; Bury St Edmunds; On-site; GBP 34,000 - 52,000; Full time

Benefits offered by this job

Brand discounts

Pension plan

Employee assistance program

Hotel/inn discounts

Refer a friend bonus

Wagestream access

Retail discounts

Job summary

Greene King is seeking an E-commerce Executive to optimise our online B2B ordering platform and drive growth across our pub partner network. You will manage content, UX, and performance while enabling onboarding and training for partners.

In this role you will collaborate with Commercial and Category teams to boost online sales, deliver loyalty initiatives and report on key metrics. A strong background in e‑commerce and data‑driven marketing is essential.

Qualifications

• Experience managing e‑commerce platforms, ideally in a B2B environment.
• Knowledge of digital marketing channels and promotional campaigns.
• Experience using analytics tools such as GA4, CRM systems and reporting platforms.
• Strong data analysis skills with ability to turn insights into actions.
• Excellent communication and stakeholder management skills.
• Proactive approach to problem solving and continuous improvement.

Responsibilities

• Manage day‑to‑day operation, content accuracy and user experience of the B2B ordering platform.
• Drive platform adoption through onboarding programmes, training materials and partner engagement.
• Support targeted marketing campaigns, digital communications and promotions for online ordering.
• Collaborate with Commercial and Category teams to increase online sales and average order value.
• Deliver loyalty schemes and online‑only incentives to support retention.
• Analyse platform performance, traffic, conversion, and adoption metrics with actionable recommendations.
• Coordinate with technical teams to support platform updates, testing and issue resolution.
• Identify opportunities for continuous improvement with up‑to‑date e‑commerce trends.

Skills

E‑commerce

B2B experience

Digital marketing

Data analysis

Stakeholder management

UX/content management

Tools

GA4

CRM systems

Reporting platforms

Job description

Greene King is seeking an E-commerce Executive to optimise our online B2B ordering platform and drive growth across our pub partner network. You will manage content, UX, and performance while enabling onboarding and training for partners.

In this role you will collaborate with Commercial and Category teams to boost online sales, deliver loyalty initiatives and report on key metrics. A strong background in e‑commerce and data‑driven marketing is essential.