B2B E‑Commerce Growth Lead

Packaging Source Limited; Greater London; On-site; GBP 38,000 - 48,000; Full time

Benefits offered by this job

Performance-based incentives

Growth opportunities

Professional development resources

Competitive salary

Job summary

Packaging Source Limited seeks a proactive E-commerce Marketing Executive to lead online marketing efforts and grow our digital presence in the packaging industry. The role focuses on managing and optimizing e-commerce channels, increasing visibility, and driving lead generation through strategic digital campaigns.

The ideal candidate has experience in e-commerce platforms, SEO/SEM, content marketing, and paid media, with a strong grasp of B2B packaging marketing online.

Qualifications

• Experience in digital marketing, preferably within a B2B or industrial/e-commerce environment.
• Strong understanding of e-commerce platforms, digital advertising, and performance analytics.
• Proficient in SEO, Google Ads, Meta Ads, and email marketing platforms.
• Solid grasp of Google Analytics, Search Console, and basic web content management systems.
• Creative background with an eye for compelling visuals, branding, and messaging.
• Excellent written and visual communication skills.
• Self-starter with strong project management skills and the ability to meet deadlines.
• Familiarity with the packaging industry is a plus.
• Bachelor’s degree in marketing, E-commerce, Communications, or a related field preferred.

Responsibilities

• Manage and optimise the company’s presence on e-commerce platforms.
• Drive traffic and conversions through SEO, PPC, social media advertising, and email marketing.
• Develop and execute digital campaigns to promote packaging solutions to targeted customer segments.
• Analyse customer data and website metrics to refine campaigns and improve ROI.
• Collaborate with the sales, design teams and third-party Marketing agency to align product messaging and online promotions.
• Create and manage product listings, digital catalogue, and content for web and online marketplaces.
• Monitor and report on e-commerce performance, providing insights and recommendations.
• Stay up to date with digital marketing trends, tools, and best practices, especially in B2B and packaging sectors.

Skills

Digital marketing

E-commerce platforms

SEO/SEM

Google Ads

Meta Ads

Email marketing

Analytics

Content management

Creative visuals

Communication skills

Project management

Packaging industry

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Search Console

Content Management System

Job description

Packaging Source Limited seeks a proactive E-commerce Marketing Executive to lead online marketing efforts and grow our digital presence in the packaging industry. The role focuses on managing and optimizing e-commerce channels, increasing visibility, and driving lead generation through strategic digital campaigns.

The ideal candidate has experience in e-commerce platforms, SEO/SEM, content marketing, and paid media, with a strong grasp of B2B packaging marketing online.